What is a Lead Magnet? How to make a lead magnet that attracts prospects

Hello, Takeshi Fujii (@fujii_takeoIt is. If you're reading this article, your website isn't working as well as you think your business is doing.

In this article, we'll show you how to use your website to get more high-intent leads.

Let's start with one simple imagination. For example, let's say your company has one employee.

You have spent hundreds of thousands of yen on one of those employees and spent a huge amount of time training this employee. After a few months you will notice.

"Isn't this employee contributing to the company?"

The employee comes to work every day and is hardworking, but his sales performance is poor. Suppose there is such an employee. Now, what should you do to that employee?

We have prepared three options. Please take a moment to think about it.

• Take a little more time to see how it goes.
• Immediately lay off employees and rehire others
• Work together with the employee to improve

Try replacing employees with a "website"

Before choosing an answer here, replace the word "employee" with the word "website".

If so, will your answer to the above question change? If you replace the three options with the word website, it looks like this.

The first option is to tell yourself, "It's a site that took months to build, so it will work soon."

Or you can replace it with "It's a website that cost a lot of money, so it will work well in the future."

Even if I try to tell myself that, the reality is not going well.

Or if you're a creative person, you might choose the second option. "Yes, let's scrap the old website and create a new one." "It should work better next time."

… However, ignoring the cause of what didn't work and repeating the same thing will only lead to the same result again.

And the third option. "In order to maximize the power of the website, we will try to find the cause of what is not going well and work to maximize the effect."

The correct answer is the third one. In other words, the cause of the problem can be identified. Then it will be a clue to the solution

。 If the performance of the employees you hire is low, you can't just watch in silence. However, there are many managers who silently watch the low performance of their websites, and this is the reality.

Website = 24 hours a day, 365 days a year salesman

The main job of the website is to make it work as a "24/365 salesman".

But the reality is that even if the website is not working well, it is left unattended. Even if it doesn't contribute to the business, it doesn't improve.

If your website is not actively contributing to business growth, it is underperforming. This fact should not be ignored. I can't even try to remake it.

This article is long, but by reading it, we will explain the best way to make your website the "money-generating resource" it should be.

Examples of web pages that work for your business

Let's start by looking at specific examples of web pages that are effective in business. Please see the image below.

Operated by Brian DeanBacklinkoIt is a site called. This site teaches you how to get more traffic from search engines to your own website. This image is one blog post published on his website.

At first glance, it looks like one of the "common blog posts". The format is that the article has a title at the top, the main opening sentence below it, and a sidebar next to the blog.

However, I would like you to pay attention here, but can you see that there is a yellow box right after the beginning of the article?

It is where the arrow is located. This yellow box is very important.

"Free bonuses: Click here to receive a free checklist of the 17 techniques listed in this article and how to implement them, which also includes two bonus strategies."

In other words, Brian offers to follow the blog post further, "Would you like a free bonus?"

Click on this yellow box and a pop-up will appear on the page screen.

There is an email input form and buttons. Brian will send you a beautifully designed PDF to the email address where your site visitors settled.

From the perspective of visitors who read the blog post, they say, "Oh, can I get it for free? Click and enter your email address. As a result, Brian sent a PDF to his email address. This is the kind of gimmick.

Now, as I have explained, a lot is being done in this flow.

【Result】8x lead acquisition success

Before explaining each step, let's first talk about the results of this tactic. Brian placed this yellow box in his blog post and got 8x the lead.

In other words, the number of leads you get from your blog posts has increased eightfold at once.

He didn't remake the entire website. But it's not that I didn't do anything. I added this simple yellow box to my blog post. That's all.

As a result, the number of leads increased eightfold. Think about it. A person who generated 10 leads in a blog post yesterday could generate 80 leads today. It can be achieved with just one small change.

To replicate this increase in the same way on your website, you need to know more about what is happening at each stage.

How to get leads one by one

The first point is the "yellow box" that you pasted into your blog post.

Install it for CTA (Call to Action) purposes. In other words, a call to action.

By setting up this yellow box, the goal is to make the reader of the blog post an offer, "Oh, can I get something that looks like it's worth it for free?" and actually receive it.

However, if you come to read the blog post, you will go back to your browser as soon as you finish reading. However, by installing this yellow box, you can actually take action and guide it. As a result, it leads to lead acquisition.

To do this, you need to offer something "awesome" that your readers will want to click on.

The second point is "opt-in". It's a registration form.

When readers click on the yellow box, they will be prompted to enter their email address. This gimmick is a very important part.

If you can get the email address of the person who came to your blog post here, you will be able to continue to contact them even after they leave your website.

What is a Lead Magnet?

This tactic is called the lead magnet tactic. Simply put, think of it as "giving the other person a reward in exchange for an email address."

Reela magnets are a central part of the strategy discussed in this article.

I want you to make sure you master this, but it's also the most difficult part to understand correctly.

What I think about here is to "give something valuable".

What is the important "value" of lead magnets?

So what is valuable? This is a word with a fairly broad meaning.

When you use the word lead magnet, you think of it as "providing something of value to the other person in exchange for an email address."

Provide valuable things for free. The most effective way to download it is to "solve the problem that the person is currently having".

In other words, if you want to create a lead magnet that the other person will want, think about "solving the other person's problems".

For many people, if they have a problem they want to solve right now and "just give them their email address" to solve the problem, almost everyone will be happy to give them their email address.

What does this "lead magnet that solves the problem" mean? Let's look at a specific example.

Types of Reed Magnets/Formats

There are different types of lead magnets. You can play the role of a magnet (magnet) that attracts leads (prospects).

Here are some examples of lead magnets you should make.

Resource Guide

The first example is the resource guide.

A resource guide is, to put it simply, a "recommended list". It's like a list of things you should buy.

The screenshot on the right shows a list of tools to buy and a short description of them. This lead magnet is titled "The New Facebook Marketer Resources Guide"

In this case, the problem readers are experiencing is that their Facebook marketing strategy is not working well. This lead magnet is a necessary tool for your Facebook marketing strategy. It summarizes what to buy.

Everyone likes to buy "problem-solving tools". Because it will be a little shortcut. Solve the problem and even a little. I want to save time. I don't want to spend money on useless things.

For those with that problem, a resource guide that summarizes what to buy is of great value.

Checklist

A checklist is also one of the lead magnets. A checklist is basically a list of tasks that people can perform to achieve a certain goal.

Using this checklist called "Blog Posy Creation CheckList" as an example, it is a checklist to solve the problem of just starting a blog and not knowing what to do.

This checklist guides you through the order of "what to do" and allows you to check the completed items.

Easy to make. But powerful. Since you will do the physical work of checking the completed items each time, you can make full use of the checklist you have created.

The recipient will thank you for giving me a good checklist.

E-book

and e-books. This is another typical lead magnet.

It takes a little time to make. However, it is easy for readers to feel valued.

In this example, it's titled "Email Marketing Complete Guide." Email marketing is perfect for those who think it is a little difficult.

This eBook is made to give you the information you need for email marketing all at once.

Download one of these eBooks and read it when you need it to solve your email marketing problems. It is such a useful e-book.

E-books are very effective lead magnets.

Lookbook

The next lead magnet I will introduce is a "lookbook". This lead magnet is a collection of images, illustrations, and videos on the same topic.

In this screenshot example, we have collected 37 screenshots of the Christmas email that the creator has beautifully designed.

Designers who want this lookbook are struggling with a deadline approaching but no inspiration.

The role of this kind of lead magnet is "convenience". By downloading one of these lookbooks, you will save yourself the trouble of searching on Google.

In other words, by obtaining a sample of this collection, all the images and illustrations you need are in one book without having to search for them. So you can save the trouble of searching.

Since it is a carefully selected collection, there is no doubt that it is a high-quality sample. That's why people get this lookbook even if they give their email address.

This is another very valuable lead magnet.

So far, we have introduced four types of lead magnets. In fact, these lead magnets have something in common.

What Reed Magnets Have in Common

Good lead magnets have something in common. What they have in common is"Something that feels valuable"is.

It describes how to solve the problems that readers have. And it is not something that can be solved after receiving it and 6 months later, but it should be content that can solve the problem that the reader has at the time of receiving and reading it.

This is what good lead magnets have in common.

SimplyThe point is not "something valuable", but "something that feels valuable"is.

For example, no matter how good the content is, if the recipient thinks it's not worth it, the value of the lead magnet will drop significantly.

In other words, how does the recipient judge the lead magnet? This is also an important point.

It is important to have a high design and value content. High-quality lead magnets also increase the credibility of the author.

Why Good Lead Magnets Work

And a good lead magnet can lead to interaction. For example, the e-book "Email Marketing Complete Guide" introduced above is a good lead magnet.

People who have learned e-books think, "So, what should I get email marketing software?" Who should I talk to about the software?

Of course, you will consult with the person who wrote the e-book.

In other words, by making a good lead magnet, you will be trusted and you will create a point of contact from there.

3 Options for Making Reed Magnets

How do you actually make a lead magnet?

Valuable = people want it. This is a large part of whether the lead magnet tactic succeeds or fails.

So you have three options to actually make it.

(1) DIY (make it yourself)

"Make it yourself" This is also one of the options. For example, let's say you make an e-book. It is not impossible to make your own cover and design each page one by one.

However, if you don't have some design experience, you will end up with a lead magnet that will have a negative impact on your brand.

(2) Hire a designer

You can also hire a designer to make your lead magnets.

It takes time and money. There is also a process of communication, and the skills of each designer are different. If you fail, it will be a huge waste of money and time.

And the third option. This is my recommended method.

(3) Use Beacon

This is the method I recommend. The most powerful tool for making lead magnets "Beacon"

This is like a middle between (1) and (2) of the above options. Beacon is a tool made specifically for creating lead magnets. By using this tool, you have all the features you need to succeed in your lead magnet tactics.

We will explain how to make a lead magnet using this Beacon. Actually, I use Beacon myself. This is a tool that we can recommend from the bottom of our hearts to make lead magnets successful.

What is Beacon?

From the beginning to the end of the lead magnet creation process, you can implement it consistently with a single beacon.

First of all, the first step in making a lead magnet with Beacon. Choose the format of your lead magnet first. Here you can choose from 5 formats.

• E-book
• Checklist
• Resource Guide
• Workbook
• Email Templates
• Video Lock

There are several types of lead magnets that can be made. This time, let's make the most common "e-book".

Click to open the page.

In fact, instead of writing an e-book from scratch, you can also create an e-book based on your blog post. It's a reuse of blog posts ⇒ e-books.

Simply enter the URL of your blog post and Beacon will automatically fetch the text for you.

This means you can convert your blog post into an ebook with just one click of a button.

Let's actually do it. Once you've entered the URL, the next step is to choose a template for your lead magnet cover. Here you will find dozens of professionally designed and high-quality templates.

*The images, illustrations, colors, etc. of this cover can be edited freely.

Choose a template here. The editing screen will appear. You can customize your lead magnet here.

Let's take a quick look. First, you can see a preview of the magnet on the right. And on the left side, you can see a list of each page.

The e-book cover, table of contents, author introduction, all the pages you expect are pre-pre-pre-prepared. And at the bottom, the content of the blog post you just imported is displayed.

Let's take a closer look here. Click on the imported blog post text, all images included. The headline and list are also maintained as blog posts.

Let's take a look at another page. All parts are customizable.

You can freely change it from the edit bar on the left.

Beacon is not a tool made for designers. That's why it's designed to be very easy to use.

It doesn't have hundreds of complicated features. It only has essential features to quickly create great-looking lead magnets.

On this screen, it is an English font, but you can also use a Japanese font.

If you want to add elements to your page, feel free to do so. For example, if you want to add an image, simply drag "Image" to the page and replace it with your own.

You can also easily change the image size. Once you're satisfied with how your lead magnet looks, it's time to publish it.

Generate leads with lead magnets

One of the big problems. Even if you make a reed magnet, you don't know how to use it.

Please rest assured. Explain exactly how to generate leads with lead magnets made in Beacon.

With Beacon, it's easy to get your website to implement lead magnets. This feature is where Beacon has a slight advantage.

First, click the "Publish" button at the top of the screen.

This will display the lead magnet.

Take a closer look from here. Publish settings. Here you will find a few different options. You can choose freely. This is a setting to create an opt-in form and install it on your own site

Let's make it in a yellow box.

After that, you will be taken to the opt-in form settings screen. Look at the bar above.

You can see each step that a user goes through when they register their lead magnet. Now I see a screen called Triggar.

And if you click on Triggar, you can freely change the wording.

And when the user enters their information, they will see this thank you page.

You can automatically display a page that says, "Thank you for registering!

The user will then receive an email with a download link to the lead magnet.

Beacon allows you to implement all of these steps in one go. It's very simple, isn't it?

By the way, Beacon is in English, but the text of the email and the text of the opt-in form areYou can change everything to Japanese.

So you can rest assured that Beacon will work perfectly fine in Japan.

How to embed lead magnets on your website

Go to the Publish section and copy the few short lines of code enclosed in this red color.

Then paste it on the page you want to display on your website.

Simply paste the copied and pasted code on the WordPress post editing screen.

Let's paste it and then preview it.

Then, a yellow box is displayed.

Click on this yellow box and you will see a popup like this.

Then, enter your email address and name to register, and you'll receive your lead magnet in your email inbox instantly.

Why You Should Implement Reed Magnets in Beacon

Create a lead magnet without spending time to provide "something that makes visitors feel valued." By using this tactic, you will significantly increase the number of leads you can get on your website.

From a website that just waits for customers to come to a device that actively acquires potential customers. It's like a lazy employee becoming a top-performing salesperson in no time.

And Beacon is the one that creates this dramatic change. This tool can easily generate a lot of leads without making major changes to your website.

And the functions of three different software are originally combined into one Beacon.

• Design your lead magnet
• Create an opt-in form
• Email your lead magnet

All functions that would otherwise be handled by separate software are replaced by Beacon. Features of Lead Magnet All-in-One Software That is Beacon.

With Beacon, you don't need the software you've been using. Please cancel all of them. And above all, the fact that Beacon is not just a piece of paper, but actually produces results in the world of marketing.

Let's take a look at a successful lead magnet tactic using Beacon.

Examples of successful lead magnet tactics

Heather was experiencing poor website performance. However, as a result of using Beacon, we succeeded in obtaining three times more leads than before.

How about this? A simple change with just one tool can lead to a "big change".

Let's take a look at other examples. Joship already had good access to the website. However, as a result of implementing Beacon, they received 700 leads.

In addition, Natasha combined Beacon with Facebook ads and generated 900 leads in 10 days.

As you can see, there are many examples of successful lead acquisition by using Beacon.

Above all, I am also a user of Beacon. For more information on how to use Beacon, check out my actual instructional video.

Maybe your website is still undervisited.

There is no problem at all. Even if the number of accesses is small, you should use Beacon to watch it.

Why you should use Beacon even if you have little access

Many people are mistaken, but prioritize "optimizing CV rate" over the number of visits.

Increasing site visits should not be a priority. Attracting traffic to a website with a low conversion rate is like pouring water into a bucket with a hole in it.

Optimize your website's conversion rate first, and then attract traffic. As a result, you can generate leads more efficiently.

It can take months ~ years for prospects to gather steadily. That's why get started today. Using this Beacon is the shortest distance.

You are in a state of trusting you at the stage of gaining potential customers, building relationships with them, and selling products. I want you to make a reed magnet for that purpose. Beacon is the best way to implement lead magnet tactics.

Finally, let's briefly review the contents of this article.

Summary: Why do you need a lead magnet?

Why do you need a lead magnet for your website? The answer is simple.

Most visitors who come in are not ready to buy the products you sell. Most visitors arrive at your website by accident.

If your website leaves an impression, visitors may come back to your website. However, basically I am not ready to buy it. "Oh, this site sells good products! There are few visitors who make an immediate decision on a site they visit for the first time.

That's whyPlease make a reed magnet.By using lead magnet tactics, you can find out your visitors' email addresses and stay in touch with them after they leave your site.

Get the other person's email address and approach them by email from here.

The third is that the best sales tool to grow a business is "email". I do not deny that SNS is the mainstream of marketing now.

I also use SNS marketing, but the business site is still an email inbox. I want you to prioritize email above all else.

And finally, use "Beacon". With this one tool, you can easily generate leads.

You don't need to use design software to create lead magnets or hire a designer. This one Beacon is enough.

I highly recommend Beacon. Because I use this beacon myself.

In Japan, there are almost no marketers or entrepreneurs using Beacon. Because it is an English-speaking tool.

Implement this Beacon on your website. As you read this article, you are ahead of your other rivals. It's such a powerful weapon that you won't be able to let go.

I confidently recommend this Beacon as a tool for lead magnets. Please try using this lead magnet tool "Beacon" for free.

Below is a video explaining how to create a free account to use Beacon.

Let's use Beacon for free first to see the effect.

If you already have more than a certain amount of traffic on your website, you should be able to see the effect immediately.

If you have any questions about how to use it, please feel free to write it in the comments below. We will reply you within 12 hours after confirmation.