Hello, Fujii, I'm strong. The content we will deliver this time is the theme of "Is copywriting necessary for entrepreneurs?"
The conclusion is that copywriting is not necessarily necessary.
Sell without copywriting
The radical message of "I don't need copywriting", which is the main theme of this time, turns copywriters into enemies.
What I want to say is that you don't need to learn copywriting when you start a small business and build a business. In other words, it is a matter of time.
One of my clients participated in a high-priced copywriting seminar of 300,000 yen per session. However, if you start a business and ask "Should I participate in a copywriting seminar" from scratch, it is a mistake.
Entrepreneurs "sell first"
I don't want to say that copywriting itself is barren.
I don't deny the job of a copywriter. That job is also in demand and has been established.
However, the first thing entrepreneurs should do when starting their own business is not training copywriting. The first thing is to "sell". You don't need advanced marketing or expensive tools. Lighting is also done.
First of all, it is the stage of selling. Even if you make a mistake, it is not the stage of training the individual skill of copywriting. It will be needed at the stage of "selling more effectively".
First of all, in order to start from scratch, you have to devote yourself to "selling".
Copywriting only learns the basics
So, shouldn't you learn copywriting at all?
You don't have to learn at the beginning. If you want to learn copywriting, you should only keep the basics in mind.
The basics of copywriting can be used in other fields as well. For example, the idea of "three nots". This is the first idea you learn in copywriting.
When you write for the other person, you need to be aware of these "three nots".
- Not Read
- Not Believe
- Not Act
The reader does not read your writing. Even if you read it, they won't believe it. Even if you believe in it, they won't actually act. The idea is that you should write on this premise.
Nowadays, it is said that "the three NOT are old". 4 nots, 5 nots, etc. are also added.
Either way, these three nots are very useful. It's not just about writing, it's a way of thinking that can be applied in all parts of business.
If you understand the basic concept of copywriting in this way, it can be applied to both face-to-face sales and webinars.
That is, knowledge of the basics of copywriting is enough. Don't learn copywriting in depth when you're just starting your own business. You just need to understand the basics.
If you have a dream of becoming a copywriter, it's a different story. However, most people reading this article should not be like that. You should be an entrepreneur. Copywriting is basically enough.
Entrepreneurs should not study extra
The same is true not only for copywriting, but also for all other fields.
For example, sales. This skill is also very profound.
When it comes to sales, it depends on whether it's face-to-face or online. In addition, it can be subdivided into sales flow (order) assembly and closing technology.
It's hard to input all your sales knowledge.
You already know. Focus on "selling" rather than "mastering one skill" in all skills. If you want to learn, the basics are enough.
Just the basics. Only input knowledge that actually leads to the first results in your business.
You just need to incorporate new knowledge when you need it.
Above all, "money" is very important
Do you remember the client who paid a tuition fee of 300,000 yen and participated in a high-priced copywriting seminar that I introduced at the beginning?
In the first place, the amount of 300,000 yen is an "extremely large amount of money" at the beginning of the business start-up.
Unlike companies with annual sales of 1 billion yen, at the beginning of the launch of the company with zero annual sales, you have to think seriously about how to use this 300,000 yen.
If it is a mature business, it can be divided as an "expense of 300,000 yen". However, 300,000 yen at the beginning of starting a business is a considerable amount of money.
Rather than investing that 300,000 yen to train copywriting, it is much more directly related to sales if you invest in advertising costs. Whether it's Facebook ads, listings, or Twitter ads, it's much more useful to use them as ads.
Conclusion: Entrepreneurs don't need copywriting
Let's look back on the theme of this time. "I don't need copywriting"
This message is important for entrepreneurs who are about to launch a business.
You don't have to learn copywriting in depth. Please sell it more than that. Produce results.
Rather than learning one skill in depth, gather as many skills and knowledge as you need at this stage. And you can learn as your business grows.
It's not just about copywriting. The same is true in marketing. I deliver marketing information to small business owners and sole proprietors.
But I don't want my clients to be great marketers.
I just want managers and entrepreneurs to incorporate and utilize marketing into their business.
It is my job to purchase marketing knowledge, verify it, and teach it. Marketing is quite broad and deep. If you try to master it, you will neglect your business. You won't have time to do business.
That's why I don't want you reading this article to become a "marketing expert" either.
I am collecting and verifying information on digital marketing. I want you to steal the knowledge I have and use it in your business.
Mastering copywriting is the job of a copywriter.
Mastering digital marketing is also the job of a digital marketer.
There is a saying that "mochi is a mochi shop", but entrepreneurs should focus on selling first. Copywriting only needs to steal the necessary parts. No need to go deeper.
Also, if you have any questions about copywriting, please write them in the comments on your blog.
I check it very frequently. The theme of this time was "I don't need copywriting".
I would be happy if the meaning of this theme could be conveyed without misunderstanding. See you in the next article. Thank you very much.
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