How to effectively attract prospects through lead generation

Hello. Fujii: Takashi. This time with BtoBEffective lead generationI will explain about it.

Lead generation is the process of generating (generating) leads. In other words, it means to create.

What methods are effective in acquiring leads? We will bring you in this article

The tactics I use are very effective in BtoB. I will share how it works.

Why can't you get leads?

There are many ways to actually generate leads.

However, many companies are not generating leads. The cause is simple.

It is simplyBecause there are no delicious proposals (offers) thrownis.

I have access to the LP (landing page), but for some reason it does not lead to a request for materials. Inquiries do not increase.

I have seen this kind of case many times.

Even if you put out Facebook ads, you won't be asked for any information. A/B testing to find out the response, changing the design of the LP...

There are many managers who do trial and error, but in the end, the cause is "weak offer".

In other words, you are not able to make a delicious proposal that makes potential customers want to know more.

A proposal with umami is an "offer".

What is an offer?

Briefly describe the offer. It is to tell them, "What will you do for me?"

"If you register with LINE@, I will give you a half-price coupon that allows you to make a custom-made suit at 50% off."

"If you request materials, we will provide you with free consulting."

What will they do? Here is the offer.The biggest cause of lead generation failure is "weak offers"is.

Therefore, I will introduce the tactics I recommend to managers. "Lead magnet" This tactic is recommended.

What is a Lead Magnet?

What is a lead magnet? To put it simply, it is a magnet that attracts leads (prospects).

The magnet that attracts potential customers, that's the lead magnet. This site also distributes a PDF called "How to create content to attract customers".

The PDF I am handing out is also one of the lead magnets. That's why I'm giving out this PDF to get leads. What you meanI'm fishing with thingsThat's why.

"We are distributing PDFs like this, so if you want them, please enter your email address and download them." That's what I'm saying.

Lead magnets are close to the word "request for materials".

There are many ways to do this. "Free video of past seminars" or "Free distribution of developed software" is also one of them.

All formats have the same thing in that they are fished with free gifts and encouraged to register.

Key points for effective lead generation

Lead generation, which I also practice, is very reasonable. … I value "rationality" very much.

In other words, people bite into proposals that have umami. This is natural.

Why can't you get leads even if you advertise? Doesn't it lead to a request for materials? The answer is simple. "Because it's not a good offer." That's all.

So what is a good proposal? It is for the prospective customer"The risk is the smallest, the benefits received, and the expectation is the greatest."This is a good suggestion.

This is like one law. It's the same as a seesaw game. If you can get a great gift just by giving them your contact information, you don't hesitate to sign up.

If you give me something you don't want until you give me your contact information, no one will register it. It makes sense to give away something that a prospect wants for free.

If you want to get leads from now on,You have to make an offer with flavor. This is an important point not limited to industry or business type.

Even if you want to attract customers with flyers, if you don't have flavor, it won't be effective at all. It was thrown away as it was.

Why Free Offers Work

It's easy to convey the appeal just by saying it's free. That's why we recommend that you make an offer for free in lead generation. This changes when you pay for it.

You can get a good one for 500 yen. I think this is fine. However, if you want to take 500 yen, you have to propose something even better.

There is a difference between free and paid. If you receive it and it's free, you'll be convinced that it's free. However, if it is 500 yen, you will be disappointed and say, "I'm paying for this...".

This is because by making potential customers pay money, their expectations will rise.

There is a very subtle sensory boundary of the consumer. It will determine whether you can generate leads or not.

So, you want to make lead generation successful. If you want to get a marketing effect,"An extraordinary and powerful offer"Please keep this in mind.

Create an extraordinarily powerful offer and you'll get prospects.

My recommended lead generation method is called "lead magnet". There is also an article that actually explains, so please take a look.

What is a >> lead magnet? How to make a lead magnet that attracts prospects

This lead magnet tactic is a lead generation that can be used in any industry.

Conclusion: How to Succeed in Lead Generation

In this article, we talked about effective lead generation. This is a very important story.

It is very useful when you actually organize marketing from now on. Please take advantage of it.

Also, if you have anything you want to know about lead generation, feel free to comment.

See you next time. Thank you very much.