[For beginners] 3 reasons why online courses fail

Hello, Fujii, I'm strong.

In this article, we will explain three reasons why individuals start online courses and fail for some reason.

By reading this article, you can avoid the fatal mistake of starting an online course for beginners.

Most instructors create online courses in the wrong way.

There is a saying that "failure is the foundation of success", but it is not wise to dare to step through avoidable failures. Especially if you fail in the online course business, you will waste several years. Please read to the end.

We will carefully select and explain three very important tips.

Anxiety and fear of selling online courses

Let's get to the main topic. If you want to sell online courses as an individual, there are three things you should know first, but if you want to sell online courses as an individual, you will feel quite uneasy.

Self-confidence, your own internal problems. "In the first place, is there someone who will pay for my knowledge?" and "Will my knowledge be money?"

Or even if you start an online course, how much money do you need as an initial fund? How long will it take? Is it actually profitable as a business? In short, I was worried about whether I could make money.

There must be such a thing as "anxiety because you can't see it".

Also, by selling online courses, you may have a bad reputation on the Internet... There is a concern.

Slander has become a problem these days. After all, in the current Internet age, slander is easily written.

Part-time cashiers at supermarkets have the same risk. I looked at the cashier's name tag, wrote that person's name on the Internet, and said, "Mr. B of Supermarket A is slow to cash register."

It's an era where bad personal reputations are easily written. It's understandable that it's scary to show your face or reveal your real name and sell online courses in this era.

You may be intimidated by these risks, but in this article, we will eliminate three concerns about starting an online course.

Let's start with the first risk.

(1) Don't be a perfectionist

Remember. It doesn't have to be perfect. Most entrepreneurs fail because they are perfectionists.

When starting a business, most people will have their heads on the "first step".

It is a problem that it is difficult to sell online courses. This is a common case where you want to start an online course but can't sell it.

When I analyze online course beginners, I think they are too perfectionists.

I want to sell online courses, but the level of completion is still low... I have seen many lecturers who put off sales in this way. Considering this cause, it is perfectionism.

Let's perfect the content of the course before selling it. As a result, it takes a long time to complete and is difficult to sell.

60% of the online courses are completed, the content of the courses is outlined, and I know how to sell them, but I can't sell them. Many people want to manage to make it perfect and offer it to their customers as the best package.

But this is a fatal mistake.

When I first created an online course, I was also a perfectionist.

I made it with the idea of "finishing it perfectly and then delivering it to the customer", but this was a mistake. Even if the degree of completion is 70%, it means that "it sells first".

Create an outline of your online course, and once the course is completed, sell it immediately. Of course, you will be selling online courses in an unfinished state.

But I will put it out. First of all, sell online courses. And get the first student.

The most important thing is to sell. Sell and gather the first students. Collect feedback from students and brush up on online courses they have created in the past. This flow of correction is important.

You can modify the online course even after you create it. The degree of completion can be increased as needed.

This is why you don't have to be a perfectionist. First of all, please release an online course with a 70% completion level.

(2) Don't worry about slander

The second anxiety of starting an online course is slander. There are many people who are afraid of slander and cannot start online courses.

Most people are afraid of slander. It's uneasy. This is especially true if you are starting an online course on your own.

You may think that you don't want your real name to be exposed on the Internet and have a bad reputation.

The first thing I want to say here is that you will not be liked by 100 out of 100 people in the first place.

There are 100 people. I won't like all 100 people. 60% of them are indifferent to you. 30% like you and 10% hate you.

This ratio does not apply to everyone, but I can definitely say that "not 100 out of 100 people like you".

From now on, no matter what business or way of life you are, there will definitely be people who like you and people who don't like you. That's why first of all, admit that people don't like you.

And if you are slandered without facts, this can be dealt with legally.

In most cases, the reason for being slandered is that the quality of the online courses sold is poor in the first place. In other words, brush up to create a good online course. That is the best way to deal with slander.

Please cherish your "promise" in online courses If you make a promise like that, you actually need to keep it so that you can fulfill it.

For example, let's say you promised at the stage of selling an online course that you will succeed in losing minus 10 kg in 3 months. If so, I will make an effort to create an online course that will really lose 10 kilograms in 3 months. It is a promise to keep this.

If you keep your promises, you won't get a bad reputation on the Internet. At least the students will be satisfied.

On the other hand, it is common to see malicious cases of making "promises that cannot be kept". "Anyone can easily earn 000,000 yen" This is not a promise. That's impossible, isn't it? Needless to say, this kind of case is beaten on the Internet.

There is no problem as long as you try to create an online course solidly.

(3) Be close to customers

The third failure of selling online courses is "thinking too much about yourself".

Create online courses from the customer's point of view. Be close to your customers. It may sound beautiful.

Being close to the customer may seem light as a word. However, the content explained here is the most important.

Let's think about it. Why do customers pay for your online courses?

It's simple. Because you want to solve the problem. I have a problem and pay you a lot of money to take an online course for the purpose of solving that problem.

Please create an online course with the spirit of solving problems for students.

The online course platform I use called Heights Platform explains it as follows.

"The true success of an online course business is achieved by students putting it into practice and achieving results."

That's exactly right. Online courses that ignore customers will become obsolete.

If you create an online course to make money on your own, even if you succeed in the short term, you will not survive in the long term. Deliver what your customers really want. To do this, let's adhere to this principle of being close to customers.

I always keep it in mind. I hope you will keep this in mind.

Conclusion: 3 tips for not failing online courses

I will summarize.

• Don't be a perfectionist
• Don't worry about slander
• Stay close to your customers

Here are three iron rules to avoid failure in online courses.

In particular, the first "don't be perfectionist" is important. In my case, I create an outline, shoot a video, and start selling right away. Sell in pre-sale.

You can quickly sell online courses by stating, "This course will be completed in about one month because it is still unfinished, so it will be sold at an advance price."

It will take too much time to try to sell it after finishing it perfectly. When selling an online course, first sell and then raise the first funds. Please keep in mind that you will brush up from there.

Now, if you start an online course as a business, you may not know. By all means, write in the comments below this article. If you have any comments, I will answer them as much as I can.

See you soon. Thank you very much.