How to determine the optimal "tuition fee" for an online course. What is a price that won't fail?

How many students do you have in the online courses you sell? How many new students come each month? Want to attract more participants for your online course?

As far as I know, many companies have a hard time pricing their products incorrectly.

Similarly, there are many instructors who have a hard time setting the price of online courses and not attracting students.

So, in this article,How to determine the tuition fee and participation fee for an online courseI will introduce you.

There is no "fair price" for online courses

To conclude first, there is no fair price for online courses. Some online courses have a tuition fee of 1,000 yen, while others have a tuition fee of 200,000 yen.

Therefore, it is difficult to set a fair price even if you sell online courses. In other words, there is no such thing as a fair price, but let's think that the tuition fee is a fair price to the extent that customers pay and think that it was the most meaningful purchase ever.

(1) Gather 10 participants for the online course

First, if you're selling an online course for the first time, start by getting 10 participants. It's okay to lower the price and sell it cheaply at first.

At this time, please put aside the front-end, back-end, business strategy and funnel, and other factors.

People who are eager to study will think about making front-end products to sell online courses.

(2) Receive feedback from 10 participants

First, gather the first 10 participants for the online course.

What kind of worries and pains each person has by interacting deeply with them, and what is the cause of their problems? What is the wall that prevents us from solving it? What are the parts of the online course that are difficult to understand? Please ask questions and interact.

It's steady, but by interacting with each other, you can understand what your online course lacks and what you need.

Even if you create an online course with confidence, there must be some parts that are lacking or parts that you would like to dig deeper into from the participant's point of view.

(3) Improve online courses

First, gather 10 participants for your online course. Sell to 10 people. As we listen to their stories, we will explore whether we can further improve the content of the online course.

And by repeatedly fine-tuning the improvements, you will be able to create an online course that is easier to understand and reach the itchy area than the first online course.

Don't suddenly sell online courses with advertisements

An example that often fails is to create one online course and then advertise it and try to sell it to a lot of people. I skip gathering the first 10 people and listening to the story.

From the beginning, try to get 100 or 1000 students. This is a big mistake.

Listen to the first 10 people and improve the content of the online course. By doing this work, even if the number of students increases in the future, it will be an online course that can provide higher value.

Even if you sell an online course to 1,000 people in an immature state from the beginning, you will be dissatisfied from the perspective of the students. Moreover, if you listen to the needs of 1,000 people and try to make corrections, you will not be able to prioritize where to start or improve.

Therefore, we gather the first 10 people, listen to their stories, and make corrections from there. This is important.

(4) Gradually increase the tuition fee for online courses

To sum up, the first 10 people are willing to drop their online course fees. One idea is to increase the price step by step as the number of participants increases from there.

The first 10 people can participate for 4,900 yen. Tell them that it is still unfinished. It's like collecting β version of a test monitor. And the next 100 people can participate for 12,000 yen. And then ...

In this way, we recommend that you stage up your participation fee according to the number of participants or as the number and quality of content in your online course increases. *The tuition fee given above is one guideline.

How to Sell Online Courses with Confidence

This can be said from my own experience, but what I think I am confident is only an assumption. It's all about whether the student can achieve his goal.

It is common for students to complain that it is difficult to understand the content, even though they made it with confidence. In order to remove the lock on your assumptions, it is important to interact with the participants who have taken the online course.

Therefore, first gather the first 10 β edition students to create an online course with this steadfastness. Start small, improve and polish your products.

This steady effort will lead to the creation of higher value online courses. As a result, you will be able to sell your online courses with confidence and at a fair price.

This is because your online course was not created based on your own assumptions, but was created by listening to the voices of the students and repeatedly improving them.

How to change the lives of students with online courses?

A well-polished online course not only solves the problems of students.

It produces life-changing results for students. This is not a metaphor.

For example, let's say your online course was on the topic of getting rid of metabolic syndrome. I couldn't lose weight even if I took supplements or exercised. People who are suffering from such obesity will actually lose weight with your online course. If this happens, your online course will be life-changing.

Very valuable. When you are making something valuable, you will gain confidence. That's why I can sell with confidence.

If the online course is problem-solving and life-changing, participants will be willing to pay for it.

Why people rush to expensive plastic surgery

Even if your online course costs 300,000 yen, I will be happy to participate. I spent 500,000 yen on plastic surgery. It is to get rid of the complex about your face and become the person you want to be, in other words, plastic surgery is not just about playing with your face, but it is worth changing your life.

The same goes for online courses. If it is an online course that has been polished, you will feel the value of changing the lives of the participants.

There are many people who are trying to create and sell online courses due to the corona disaster. Please remember this. Depending on how you make your online course, you can create something that will change the life of your students.

If you want to sell at a fair price with confidence, be aware of the steady production method discussed in this course.

Summary: How to determine the tuition fee for an online course

Finally, we will organize what you should do to sell your online course at a fair price.

• First of all, even if it is unfinished, sell it cheaply and try to gather 10 people.
• Get feedback from 10 people. Improvements and Fixes
• Determine priorities and make corrections
• Gradually increase tuition fees depending on the level of content of online courses

Please use this method to derive a fair price for your online course.

When doing so, don't forget to look at the specific prices at which your rival's online courses are sold. In this article, we explained how to determine the tuition fee for online courses.

If you want to know more strategies for online courses, please use my services. You can steal the techniques and techniques of a solo entrepreneur or how to launch an online course from scratch and succeed.

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