SEO is meaningless! Why you don't need to hire an SEO company

Hello, Fujii, I'm strong. The topic this time isSEO measures are not requiredis.

Entrepreneurs and managers who actually run websites will want to improve their search rankings.

You want to get a lot of potential customers from the Google search engine.

What I want to tell managers and entrepreneurs who are focusing on SEO measures this time is "You don't need SEO measures."

【Don't】 Why you don't need SEO

No SEO required. If you say something like this, you will turn SEO companies in Japan into enemies head-on.

But I really think so. For clients"Don't spend money on SEO"I even tell you.

Why don't you need SEO measures? I will be careful before I talk about this. Sometimes SEO measures are necessary.

You only need to invest money in SEO if you already have a mature business.

Annual sales have already exceeded 100 million. I don't think it's that difficult to sell 100 million yen a year, but most entrepreneurs who ask me for marketing don't exceed 100 million yen a year.

Small businesses should put SEO on the back burner

There are many small business managers. There are also sole proprietors who run small businesses by themselves.

I don't think such people should invest a lot of money in SEO at this point.

The business is already mature and the scale of the business is expanding. If your company employs many employees and is growing significantly as a business over the past few years, you may want to invest in SEO measures.

However,Sole proprietors, entrepreneurs, and business owners who run small businesses do not need SEO measures.Not necessary.

Especially if you are about to start a business, it is not necessary at all.

SEO is a low priority

Why don't you need SEO? It's a simple reason. Because there are other things to do first.

Whether you hire an SEO company or do SEO on your own, both have something in common, but there are a lot of things you need to do before doing SEO.

Why do you use SEO measures in the first place?

SEO measures are one of the "means of attracting customers". Gather potential customers to get them to buy your products and services. SEO measures are taken to attract customers

In other words, SEO is just an act of gathering potential customers from Google.

You can also collect prospects from other platforms such as social media and YouTube. There are many methods and mediums. In other words, SEO measures are only one of the ways to attract customers.

So what should be prioritized? It's profit.

Profit over SEO

What should be prioritized over SEO is to push for the shortest time to make a profit. We recommend focusing on sales.

I often explain techniques and tools in my blogs and videos. However, at the beginning of the business start-up, there is no need for those techniques and tools.

First of all, sell.It is to sell as many of your products and services as possible.

If you think so, you don't need SEO. In the first place, you don't need to update your website or blog. One LP and advertising costs are enough to sell.

For small business entrepreneurs, SEO is an extremely low priority.

SEO measures are troublesome and difficult

AlsoEven if you do SEO on your own, it is a painstaking task.is.

Because SEO is not a simple task either. It is diverse. SEO measures are first divided into two types: internal SEO and external SEO.

When doing internal SEO measures, you need to pay attention to listing, inserting, selecting, and inserting internal links.

Also, in the case of external SEO measures, it costs that much to buy paid backlinks, and even if you create a satellite site, it is just as troublesome.

Above all, SEO measures quickly change the rules. Because the search engine algorithm is constantly changing.

Algorithm changes upside down search rankings

I have experience too. In 2017, there was a "health update" that changed the common sense of SEO.

This health update is a Google's algorithm update that caused a website that dealt with medical and health content to drop in the rankings at once.

Articles about medical personnel and medical institutions rose in search rankings, while other articles considered unreliable fell across the board. It also fell significantly.

There were even cases where it didn't come up even if I searched.

What you meanConventional SEO measures suddenly stop workingThere is also a reason.

As you delve into SEO measures, you will have to constantly follow and respond to this information. … Is this the job of a busy manager?

Entrepreneurs and managers are busy

Entrepreneurs and managers are busy. There are many businesses that are busy with the work to be done. There are many people who are desperate to secure monthly sales and are moving around until the end of the month.

With such a busy daily life, it is quite difficult to focus on SEO measures.Many people spend less time interacting with their families. In such a situation, there is no time to do SEO measures.

Regardless of SEO measures, the world of marketing is full of information change. If you are in the same industry, you should understand. Whether it's SEO, advertising, or sales techniques, all marketing trends change quickly.

It is common for methods that were used until six months ago to not work now.

Therefore, when you follow SEO information, you must always keep chasing it. I have to read SEO articles every day and study not only domestic but also overseas trends.

In other words, it is difficult. That's whyYou don't have to put a lot of effort into SEO measuresIt is.

SEO costs are high

Just one more thing.

SEO is basically expensive.If you ask for it, it will cost you a lot of money.

If you do SEO on your own, it doesn't cost anything. But it takes effort.

If you hire an SEO company, you will be charged 150,000 yen per month, and some of them will cost more every month.

If you ask them to increase the search ranking of their articles on your site for a specific keyword, it can be a huge amount of money, depending on the keyword.

Some unscrupulous SEO companies

In the case of my client, as a result of hiring an SEO company, he received a Google penalty and his search ranking dropped.

When I consulted with an SEO company, I was told that I don't know. We also provide this measure free of charge," which means "It's not our responsibility."

Some SEO companies offer performance-based fees such as charging a fee when your ranking rises.

In other words, even if you do it for free and get a Google penalty, you agree that it's free. It seems that he was reopened like that.

Another business owner asked a company to charge 1.2 million yen for SEO measures for one year, and when he canceled the contract, his search ranking dropped all at once.

I don't deny that I charge a high fee. Seeking profit as a business is not a bad thing, so I have no intention of blaming it. However,Some SEO companies have no choice but to say, "As expected...".

And above all, it is wrong to spend a lot of money on SEO for small businesses. Advertising costs are more likely to lead to sales. It is much more effective to do face-to-face sales offline.

I don't recommend my clients to spend money on SEO in the early days.

If you want to do SEO measures, it is enough to know the basic SEO measures that you can do yourself.

Minimum SEO measures to do

So, what are the basic SEO measures? I'll talk briefly. What we are doing is very simple.

What I'm doing is

• Create a website with WordPress
• Make sure your site looks fast

These are the only two. Installing WordPress first is enough for SEO.

Matt Katz, former leader of Google's search engine's anti-spam team, also said:"WordPress is great for SEO"It is explained.

It is also important to reduce the weight of the site. I try to display it at high speed. When you open the website, you can read the page immediately.

I don't send a lot of backlinks as an SEO measure or pay a huge amount of money for external SEO efforts. We faithfully follow only the basics of the website.

In this day and age, my site is viewed on my smartphone, not on my computer.

That's why I focus on the readability of my site on smartphones and tablets rather than any measures I come up with with SEO measures.

SEO tools are also free

By the way, there are only two SEO tools that I currently have a contract for. It is a tool that checks keyword rankings (Ahrefs) and an SEO WordPress plugin (Squirrly SEO).

That's it. I have a paid tool as an SEO measure, but it doesn't matter if it's paid or free. It's okay if it's free.

There are many SEO WordPress plugins out there that are free. All in One SEO and Rank Math. It also offers free and excellent plugins like Yoast SEO. You can simply put in a free SEO plugin and set it up basically.

The difference between paid and free is applicability. Paid SEO tools can be set up in an applied way. However, application settings are not necessary for small businesses. It shouldn't be the stage where you go deep into SEO measures.

SoThe basics of free SEO tools are enoughThat's what it is.

Also, I don't need a tool (Ahrefs) that checks the search rankings of my keywords.

Websites and blogs that have not yet grown as media do not have much access. Furthermore, it is not a stage where you care whether it goes down or up due to ranking changes.

Checking your search rankings every day in the early stages of your business is not a task you should do. When the media grows, you can do it. If you think about it, the SEO measures you really need are limited.

You just need to start with the basics. No need for applied SEO.

Conclusion: Small businesses don't need to take SEO measures

This time, we explained the theme of "SEO measures are not necessary".

Entrepreneurs who run small businesses don't need SEO measures. Companies with mature businesses should invest money in SEO.

In fact, when you become a mature business, you have no choice but to change your SEO measures and other measures.

In other words, the size and maturity of your business will determine whether you should take SEO measures.

And be careful if you ask for SEO measures.SEO companies can also be malicious.Please research the reputation, actual situation, and hidden fees before requesting.

In addition, not only SEO companies, but also the "track record" of businesses in the world are artificially created.

There are many companies that often make a big appeal that "our company's performance is so great", but in reality, we only pick up the voices of satisfied customers and do not add bad reputations and reviews to our performance.

The "voice of the customer" is extremely artificial. Don't be fooled by the reputation that came out by Googling.

At the very least, small business entrepreneurs don't need SEO measures.

First of all, let's start with measures to "sell".

See you next time. Thank you very much.