Hello, Fujii, I'm strong. This article will be effective for businesses in any industryList MarketingWe will explain in an easy-to-understand manner from the basics.
I will explain from the basis of "what is a list". Truly understanding the value of this list is essential for businessThe first step to continue to increase profits steadilyis.
- Unstable sales
- I want to generate more profits
- I want to improve LTV
- I want to keep costs down
- I want to be able to make sales forecasts.
Sole proprietors and managers of small companies will surely change their numbers in one month just by incorporating the basics. Read this article to the end and incorporate it into your own business.
It may seem like a long article. However, you can finish reading it in about 5 minutes. If you can ignite a business in 5 minutes, it seems worth reading.
What lists solve in business
First of all, imagine it in your brain. What do you want most now in your business?
No need to announce. I want you to answer this question honestly.
As a result of the interviews I have asked entrepreneurs in the past, many of them
- Stable sales
- Clients
- Influence
- Confidence
- Time
- Ready-to-work human resources
The answers were that they wanted these for their business. This is an honest answer.
I'm sure you'll want these too. I want to make my business more stable, I want to generate profits steadily, and I want clients who will pay for me... etc.
By all means, from this momentBuilding a listLet's give top priority.
This is because your business, whether it is a physical or online business, needs a "list" for your business.
What is a list?
The list will undoubtedly be your most important business asset. So first, I will explain "what is a list".
Think of a list as your "contact list". (There are different types of lists, but this time please think of them as simple contacts.)
It is to increase the contact information of people you can contact by email, phone, LINE, etc., and the list of those addresses.
If you want to make sales efficiently and stably, you need this list.
How many lists do you have on hand? The stability and sustainability of business success will change depending on the number and quality. Of course, the income itself will also change.
Therefore, be sure to remember to increase your list in business.
Why do you need a list for your business?
By having a larger list of people you can contact, you can reach more people. From 10 email addresses, 1,000 email addresses, 10,000 from 1,000, and 100,000 from 10,000.
The more contacts you have, the more you can approach potential customers.
If you email 100 people, two of them might buy your product. If you send an email to 1,000 people, 20 of them may buy it. If you send an email to 10,000 people, 200 people may pay.
This means that if you have a larger list, you can reach more people. As a result, you can improve sales.
Number and quality of listings
To summarize so far,
- A list is a "contact you can approach"
- The more lists, the better
- Reach more people
- As a result, it leads to stable and improved sales
I explained. 1000 to 100, 10,000 to 1000... I have talked about a lot of things. So one more thing. Consider the quality of your listings as well.
For example, a list of potential customers who have a strong interest in your product, and a list of people who are completely indifferent. Which one is more likely to buy it?
A list of potential customers who have a strong interest in your product is more likely to buy it. Let's think about one more thing here.
- 100 Interested Prospects
- 1000 people who are indifferent
In this case, even if you look at it simply, even if you are indifferent, 1,000 people are likely to sell. But it's the 100 prospects who are really interested in it.
The former are not only more likely to buy, but also pay more.
Why is List Marketing Important?
Here are some examples of how lists have saved your business. In 2020, a state of emergency was declared due to the new coronavirus.
At one point, many store owners were forced to close their stores. After that, while some businesses shortened their business hours and reduced sales, a yoga class teacher decided that this was not good in early April and started yoga classes online.
What I liked about her was that she was doing an e-mail newsletter LINE@ yoga class. In other words, I had a list at hand.
The result of taking a list in business
We switched from a yoga workshop taught in a store to an online format.
As a result of recruiting LINE@ and an e-mail magazine, "I'm going to do yoga workshops online!", she held yoga classes online until the end of July, and she was able to secure sales without difficulty.
She used the list she had at hand and started a new initiative early. This was very effective.
Listings helped us secure sales
It was a long time before telework and online classes began to spread in the world.
Considering these circumstances, it is wonderful how quickly we started the workshop online at the beginning of April.
Of course, it is also true that her speed of action is amazing. And best of all, it's great that she ran list marketing without hesitation. As a result, we were able to secure sales even in Corona.
Even if such an unforeseen situation occurs, if you have a "list", your business will be manageable. The list is the most important thing in business. It's more of a list than immediate money.
If she hadn't had a list, she might have probably closed her yoga class.
This is one case. But your business will definitely need a list.
How to collect lists on the web
Now, back to the story. Get ready to do listing marketing.
So what kind of list should you collect if you actually collect lists online? A representative list is
- Email address
- LINE
- Phone Number
When collecting lists, these three are the main focus.
In recent years LINE@ marketing has also become powerful. Therefore, more and more B-to-C companies are attacking LINE as a list. On the other hand, in B to B, email is still dominant, so email addresses are often collected.
I also approach entrepreneurs, managers, and corporations, so I collect "email addresses" as a list.
Gather a list according to the type of business you are in. … Now, you may be wondering here.
"I have 100,000 followers on Twitter, is this a list?"
【Supplement】 SNS becomes a list? Won't it?
There are various ways of thinking, but I don't think SNS is a list.
Even influential Facebook and Twitter accounts can be frozen.
If you have been making a living by advertising on social media, if your account is frozen, it is a matter of life and death.
If there are any regulations or changes on the platform, your business may also collapse.
In other words, in order to earn stable profits in your business, it is essential to "build a list" that does not rely on SNS.
【Actual experience】The result of doing business without a list
I will tell you about my embarrassing "old experience".
I became a sole proprietor and learned about "lists" in 2018.
I have no experience in collecting lists as a sole proprietor. On the contrary, "List? It was. It's a shallow knowledge that I can't believe I took a marketing course in college lol
Even with this simple method of "making products ⇒ selling them", I didn't have the idea of "collecting lists" because I had actually made a decent amount of income until then.
Even if there was no list, the product was selling well through word of mouth from customers and introductions from affiliates.
At that time, a crisis came to my business.
Volatile sales and their solutions
Sales began to falter. I only sold 2 or 3 products, and I was desperately writing a blog. There was a time when my monthly income was less than 10,000 yen and I was stuck thinking, "If I continue like this, I won't die."
I was worried that I would have to go out of business, so I googled "how to increase sales", and for the first time in my life, I came across the idea of "collecting lists".
Even if you collect a list, how can you gather it efficiently? Advertising? Or should I do a lot of telephone sales?
I continued to search for information on list marketing, both domestically and overseas.
My first list marketing
I scoured English-speaking Google from one end to the other, joined a Facebook group where marketers gathered, and found a way to get a list."Lead Magnet Tactics"It was.
As a result of adopting this web marketing tactic called lead magnets, I can now easily generate leads from my website.
We have secretly explained the specific steps and tools for this lead magnet tactic. Click the button below for more information and steal tactics from my article.
The reason why I am now able to acquire potential customers online without any inconvenience and get rid of unstable sales is because I have mastered "list marketing".
… However, the tactics I learned and used are not high-difficulty. Please try stealing and using my lead magnet tactics. You should be surprised at the effect.
Conclusion: Actively acquire a list
In this article, we have explained the basics of "what is a list".
I would like entrepreneurs and managers who run small businesses like me to incorporate "list marketing" into their businesses.
Listing marketing is essential for making your business bigger, stronger, and more sustainable. In addition, please read below for an article explaining how I got the list.
Let's get the list. It's an easy and simple tactic. But the effect is enormous.
If you have any questions about lead magnets, feel free to leave them in the comments below. See you soon.
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