What is Reverse SEO? Methods and precautions, can you do it yourself?

Now that slander on the Internet is becoming more serious, you may see your real name being exposed and writing bad words, untold lies and bad reputations.

It would be shocking if a Google search wrote badly about yourself.

I would like to introduce you to"Reverse SEO"is.

There are many professional companies, so you may know about them.

What is reverse SEO? How can I actually do it myself? We will explain including methods and principles.

What is Reverse SEO?

Reverse SEO is a method of lowering the search rankings of unwanted sites and pages that have appeared in Google search results.

If the commonly referred to "SEO measures" are a way to improve search result rankings,Reverse SEO is to lower search resultsI will do it.

By the way, it is called Reverse SEO overseas.

Difference Between Reverse SEO and Negative SEO

This tends to be mixed well. However, these two are different.

When it comes to reverse SEO, it's easy to imagine negative SEO. This negative SEO is a method that prevents the other site's site from reaching the top of the search results.

For example, malicious behavior such as creating a large number of backlinks, sending viruses, or generating a large number of copy sites. It is an evil path, so to speak.

And reverse SEO is only aimed at preventing and managing the decline of the brand image.

An example of this technique is to write and rank articles that outperform the negative articles that appear in search results, so that articles with a good reputation for you naturally rank at the top of the search results. This falls under white hat SEO. It is a royal road, so to speak.

By the way, negative SEO is basically an act that is judged to be "bad".

Of course, I don't recommend it because it can be an ethical and legal issue for Google. In particular, it is completely illegal to send a virus, so I would like to advise you not to get your hands dirty.

In this article,Reverse SEO = Reverse SEOI will introduce it as. However, I think you need to know how to use negative SEO, so I will introduce some of them.

If you want to quickly learn how to use negative SEO, skip to the bottom of the page.

Why do you need reverse SEO?

In many cases, reverse SEO is necessary for people who have a bad reputation for themselves (company, brand), malicious complaints, slander and defamation written on the Internet.

• "〇〇 (person's name) fraud"
• "〇〇 (person's name) is suspicious."

For example, you would be surprised if the above bad reputation was written in Google search results.

If "Fujii Tsuyoshi scam" is written, I will be shocked and insomnia.

Besides, it's not just the person concerned who is surprised by the search results.

If bad reviews or bad reviews about your name, company, product, or service name appear at the top of search results, potential customers who were supposed to buy your product will also leave.

According to the survey, 65% of people perceive online search results as their most reliable source of information. In other words, consumers trust it more than any other source.

Therefore, negative search results are extremely likely to damage your business reputation.

"Bad reputation" also has a negative impact on personal life

Also, your family and friends around you will worry about you. That's right. It is natural to be surprised if the bad reputation of your children, lovers, and best friends is written on the Internet.

In other words, the bad reputation written on the Internet is not only business.It also has a negative impact on personal life.

Now, let's get to the main topic.

How should you respond when you do a Google search and find a page that says something negative about you? I will explain the answer.

Reverse SEO Techniques and Methods

In modern times, anyone can write bad words on the Internet, whether they are managers or office workers. (The Google review of the local drugstore had the real name and swear words of the part-time woman who worked).

Reverse SEO can now be said to be a familiar method. There are even professional contractors.

Now, in order to hide troublesome negative reviews and reputations, embarrassing photos that can be said to be dark history, and bad reputation from search results,3 Helpful Tips and TechniquesI will explain.

1) Create quality content and dominate the top Google searches

First of all, one thing to work on is"Content Creation"is.

To put it simply, you create a page with a "good reputation" written on it. This is one of the effective ways to improve and enhance your image by making it difficult for pages with bad reputations on the Internet to appear in search results.

For example, if there is a page that says, "Fujii is a scam!", you might say, "Fujii is not a scam!　The atmosphere is suspicious and smelly, but I'm not scamming."

By doing so, you can bring pages that are convenient for you to the top of search results and push pages that are inconvenient to page 2 or later in search results.

Points to note when creating content

However, don't force keywords into the page. It is counterproductive. Google doesn't like the way you put keywords in waste and deceive search engines. There is also a high possibility of penalty.

A method that was popular a long time ago was a black hat SEO called "word salad". It is a spammy method that creates a large amount of content that forcibly inserts specific keywords into automatically generated sentences that do not make sense.

There is also "keyword stuffing". This means that search terms are placed multiple times on the page, and search keywords account for more than 2.5% of the total content. This is also hated by Google.

… These techniques areNot only does it not work at all now, but it also has the opposite effect.is.

Be careful when creating content for reverse SEO purposes.

How to use press releases for reverse SEO

Also, in relation to content creation,Press ReleasePublic relations is also one of the effective ways to do reverse SEO.

Many press releases have high domain authority and are highly rated by Google.

That's why press releases and news articles often appear at the top of search results.

How to Write an Effective Press Release for SEO

When writing a press release for reverse SEO purposes, try to include keywords that do not feel unnatural as a sentence.

By including keywords in your press release, you can help Google recognize them and make it easier to climb to the top of search rankings.

Schedule & Share Press Releases

Another way to use a press release that I recommend is to set a schedule for publishing.

Rather than publishing press releases irregularly, it is important to set a publication date in advance and publish it according to the schedule.

And when you publish it, please use SNS or e-mail magazines to notify you. This way, you can get people to read and share it as soon as you publish it.

By spreading the word immediately after the press release is published, you increase the probability of appearing higher in Google search results.

2) Utilize social media

2010 yearsAccording to Matt Cutt, head of Google's spam team, Twitter and Facebook links were one of the factors that determined search rankings.

However,January 2014explains that "signals on SNS do not affect search rankings."

And nowadays, it is believed that the use of SNS has no direct impact on ranking higher in search engines.

In other words, sharing the URL of your site on social media does not mean that you will be able to get a high search ranking. Google has also officially announced this in the past.

However,Cognitive SEO 2016 SurveyAccording to research, there may be a positive correlation between Google search result rankings and social media signals.

In other words, even if it is not direct, it can be said that there is an indirect effect. In addition, Google has not mentioned the relationship between SEO and social media in depth in the past few years.

The following two points are important.

• SNS posts are also ranked by search engines.
• As of 2022, everyone is using SNS*

* As of January 2022, there are 4.62 billion users using SNS worldwide. This represents 58.4% of the world's total population. However, it is not always accurate. Because there are many parts that cannot be accurately distinguished. The source of information isClick here

At least many people around the world use social media. And some people only use certain SNS.

If you update a new article or page, they may not notice.

To get them aware, share your article on Twitter or Facebook when you update it. By sharing on SNS,You can get a lot of visitors through each SNS.

Not only that, but there is also a possibility that people who see you on social media will search for you or introduce your page on their site. If that happens, you will also earn backlinks. As a result, it will increase your on-page authority and act as reverse SEO.

Also, by having your SNS occupy the top searches,Substantial reverse SEO effectYou can also aim for it. Please see below.

This is a search result for my name. You should probably find this search result even if you look it up.

As you can see, you can see that my SNS page occupies the top search positions. I don't run SNS for the purpose of reverse SEO, but it is true that using SNS has affected search results as a result.

Please try using SNS for reverse SEO purposes as well.

Also, Japan people don't use it much, but LinkedIn is recommended. Please connect with me.

3) Contact us directly and report to Google

If you know who wrote a negative review or article,You can also contact them directly and request that they be removed.

If the content written is false or defamatory, you can often get it deleted voluntarily by contacting you directly.

Also, there are still things you can do if they are not deleted.

If you have any information that you want to delete, such as personal information written or defamated in Google search results, you can ask Google to remove it.

Google Formsto request removal by letting them know which page you want to remove from the search results. … However, please note that there is no guarantee that it will be able to be deleted.

Negative SEO Methods

Next, let's introduce negative SEO to push your site out of search engines. I will explain the methodology, but it is not recommended to be implemented, so please do not hesitate.

Some negative SEO methods are simple. In other words, anyone can do it without knowledge.

Create a large number of copy sites

Typical methods of negative SEO include:"Mass generation and proliferation of copy sites"is.

Duplicate the content of the site or page you want to drop from the search results to create a large number of copy sites.

Even if you try to get Google to index those copy content and sites, Google will consider them to be of low quality and penalize all of them.

At that time, you can also target the original rival site as a penalty, so you can skip it from the top of the search rankings.

This method is relatively easy to do with tools and scraping. However, Google can determine which original article is from the index date and time, soIt may not always be effective.

Only the copy site is penalized, and the original site may be completely intact.

Sending viruses

It is one of the negative SEO that is too vicious. For the other site that you want to drop your search ranking,It sends malicious viruses.Basically, it finds security holes and rewrites or installs malware.

Sites infected with viruses are judged by Google to be "unsafe sites", so there is a high probability that your search rankings will drop.

Examples include editing your robots.txt without permission to prevent your site from being crawled by Google or auto-generating a large number of ad pages.

If you're building a website on WordPress, you may be able to rewrite your plugins and themes due to weak security barriers.

By the way, this is completely illegal.

Load your server

It can be called an "attack",Crawling the other person's site an unusual number of times puts a high load on the serverYou can.

Since the load is not given manually, this is also spam-like automation.

Putting a load on the server slows down the display speed of the other site's site and makes it run slower. It can also prevent the site from being fully displayed.

If this happens, you will lose trust from Google and your site's reputation will drop. As a result, you can lower their search rankings.

Link Farm (Spam Links)

The link farm technique is one of the old SEO spams that creates an unusual amount of pages and creates an unusual amount of cross-linking.

Back in the past, in order to rank high on the Google search engine, it was common for search keywords and specific words and phrases to appear frequently on a page.

You will be able to get a high ranking in search results with a link farm

However, since then, "links" have become more important. In other words, if someone else's site links to your own site, your reputation in search engines will increase.

Using this mechanism, I was able to force my site to increase its search engine rating.

In the past, there were "please mutual link" or "mutual link page". That's exactly what it is.

And I used this mechanismLink Farmis.

By creating a collection of generating a large number of mutual links, we were able to force the sites we wanted to increase our search rankings rapidly.

Link farms will be used in negative SEO

In 2012, Google's algorithm changed to prevent link farms from unfairly raising search results.

Rather, for backlinks from link farms,"This backlink site is a malicious site that uses a link farm."I came to decide.

As a result, sites that used link farms were more susceptible to penalties.

Eventually, more and more people thought, "If I use a link farm, the site's reputation will be bad, so if I use this method for a site that wants to drop its search ranking...", more and more people thought.

In other words, the link farm method used to increase page rank isThe purpose of lowering the page rank of the other site.It has come to be used in.

This is how link farms have been used for negative SEO.

Is link farm still effective?

A long time ago, it was common to send spam links to the other party's site at a link farm and forcibly drop them.

However,Now, link farms are (almost) ineffective.

It's not that it's not absent at all, but even if you send a large number of spam links like in the past, it is now difficult for the linking site to receive a penalty.

Google's John Mueller, who is often introduced on this site, also says, "Most spam links are disabled by Google's algorithm."

In other words, it is no longer a spam linkDisabling instead of penalizingThat's why.

Therefore, it can be said that the effect of link farms has become extremely small now. There is not much point in doing it.

Well, we've given you some examples of negative SEO techniques. To be honest, these negative SEOs are not completely ineffective. Some will work.

But rather than the merits of doingThe disadvantages of being caught are greaterI think. Therefore, we recommend that you keep it as a reference only.

Should I use reverse SEO? Danger?

When you look up reverse SEO in Japan, it is introduced that "reverse SEO is dangerous! However,What you shouldn't use is negative SEOis. Obviously legally and ethically problematic negative SEO is dangerous.

However, ethically and legally fine reverse SEO is safe.

Some people often lump negative SEO and reverse SEO together and think of them as reverse links, but the two are very different.

By the way, I can also do the entire reverse SEO (reverse SEO) on my behalf. If you are interested, please contact us. Create quotes individually.

However, please note that whether it is reverse SEO or normal SEO, the effect will not appear immediately. So just because you do reverse SEO doesn't mean you will get results tomorrow.

In addition, you need to work continuously to remove pages you don't want to show from search rankings with reverse SEO. In other words, in fact,Reverse SEO is a very muddy and troublesome taskis.

Finally, I will summarize. If you're currently having trouble getting bad reviews, bad reviews, and defamation on Google, reverse SEO is one way to go.

It takes effort to work on, but it is effective.

By the wayWhat to do when a slanderous comment is written on a blogThere is also an article written by him. Please take a look if you like.

P.S.

Speaking of which, I took the LinkedIn skills test in January 2022. As a resultI am in the top 15% of 1.6M test takers in Search Engine Optimization (SEO)It is located in.

This skill test is not difficult. Also, I'm not strong against messy SEO.

However,SEO including domestic and internationalI can answer in my own way.

We cover SEO topics up to the practical level, so if you have any other questions you want to know, please write them in the comment section.