7 ways to dramatically increase your website's closing rate [CV rate increase]

This is Fujii Takeo. In this entry, we'll share 7 tips to improve your website's closing rate.

I will take your time. Therefore, I will list the benefits of reading this article in advance.

• If the closing rate increases, the sales of the product will improve→ sales will increase.
• In this era of information overload, it becomes clear what website to create→ it becomes a high-profit website.

There are other benefits. There is no end to the list. The main advantages are the above two.

I will talk about tips on how to turn a website with a low response rate, too low closing rate, and low profit into a "website that can make money".

What is the closing rate?

First, I will explain the closing rate. It is the percentage of how many orders are received. In marketing, it also works with conversion rates.

Marketers are fiddling around the page to improve this close rate by 0.1%.

There is a more important problem than the definition of the word. What can you do to quickly increase the closing rate of your website?

How can we close more products/services? We'll play with super simple tricks and explain specific ways to improve your website's closing rate.

Why you need to increase your closing rate on your website

You can find "how to increase the closing rate" by Googling. However, I couldn't find a page that specifically taught me how to increase the success rate of my website.

In most cases, only cliché explanations are written. It only says a common explanation like "Let's drink barley tea when your throat is dry."

In this article, I am specifically doing what I am doing. Tips for increasing the closing rateI will explain 7 points. This is a super easy trick to use when creating a website.

You can read this article and introduce it in 3 seconds. Please try. I will explain from the first point.

(1) There is an impact on the first move

If you describe the modern era, it is "information overload".

There are 6,000 tweets per second. Every 20 minutes, 1 million links are shared and 3 million messages are sent on Facebook.

YouTube uploads 500 hours of video per minute worldwide. To put it bluntly, it's an information overload.

Your website is being licked

In this day and age, your website is caught up in a huge whirlpool of information.

That's why access doesn't gather. Your site is a small existence. Unfortunately, this is just one of the vast amounts of information. yes, so is my site.

Visitors who come to your website forget that your website exists after an hour.

Because 380 websites are created every minute.

According to the World Wide Web Size Project, there are currently at least 4.45 billion pages indexed by Google.

How to Increase Your Website's Presence

If you want to attract attention to your website and sell products in the vast amount of information on the Internet, you need to make an impact.

Your website needs an impact that people can't help but pay attention to.

For example, I will introduce one method. Place impactful power words in prominent places on your website. This is one of them.

I make a list of power words. I will stick some of them.

• Very knowledgeable
• Semi-frenzy
• Horror
• Gambling
• Betting
• Easy to be deceived
• Hacking
• Harmful
• Fabricated Stories
• Happiness
• Heroes
• Brave
• Honor
• Hope
• Can't believe it
• Even an open mouth is not blocked
• Surprising
• Amazing
• Beliefs
• Mysterious

Put these words on a prominent part of your website. Attract attention. This is also one way. Below is a part of the site I worked on.

I put the word "death" prominently in the top header of the site. It is a power word.

It won't make a good impression. But it has an impact. It can attract attention.

There are other ways. Invent your website design, make your website unique and unique, etc. There are many ways to do it.

Anyway, if you make an impact, it is easy to lead to a closing rate from there. On the other hand, websites that do not have an impact in the first act will be ignored and licked.

(2) Readability

The website is difficult to read. At that moment of chase, you will be disengaged. The closing rate will drop significantly.

• Fast display speed
• Font size and line spacing are easy to read
• Clear emphasis (bold, red)
• Mobile Ready

First of all, please do your best to deal with the above. I want the font size to be 17px on my PC. This blog is barely 17px.

The spacing between the lines is also important. If the line spacing is narrow, it will look like the bottom.

What do you think? I don't feel like reading. Now the line spacing is 5px. Please be aware of websites that make you read without stress.

(3) CTA (Call To Action) is installed.

Set up a CTA. What do you want your website visitors to do? What kind of action do you want them to take?

Do you want to sell your product/service? Do you want to connect to inquiries or cooperate with surveys?

CTA stands for Call To Action. It is to encourage people to take action. One CTA per page is something to be aware of on your website.

Establish a clear CTA.

Example of this site "Free Ebook"

In my case, on the top page of the website, "I am giving you a free guidebook."

I want visitors to download the guidebook I wrote. That's why I put a link to the guidebook download page on the website. Here's my CTA.

I also set up a CTA at the bottom of the article.

This CTA will increase your click-through rate a little more. We plan to improve it again.

We have explained the tactics of making this eBook available for free download and generating leads in the article below.

We use a powerful lead generation tool called Beacon. Be sure to check it out.

You should understand what to do. Whatever form you take, place a CTA on a page on your website.

Points to be aware of in CTAs

Talk about the points to be aware of in the CTA.

Make sure the buttons and links are easy to click. Easy-to-understand size and easy-to-click buttons. Then install the link in a font size that is easy to tap even with a smartphone.

Be aware of visitor-friendly CTAs. The closing rate will definitely increase.

(4) Reliable

First, let's talk about the difference between trust and trust.

Credit is created later. Be kind to someone. Then you will build trust.

Trust is different. It is written that you believe and rely on it, and it is trust. Even if you meet for the first time, you can talk for an hour and build trust that "this person will do it."

It is a trust that your (product) will have a positive impact on me. Instill this sense of trust on your website. Please direct.

It is desirable that there is credibility and trust in business. However, there should be no trust at the stage when you are just starting a business.

If you don't have trust, it's important to direct it so that you can trust it as much as possible. Create a website that creates trust.

We explained in detail how to create credibility on a website in a separate article. It doesn't hurt to read.

Please take a look.

(5) Handle rebuttals

We will process the rebuttal on the website.

In sales, it means "turning back". Your prospects will always have doubts and anxieties. I'll give you an example.

• The price of the product is high...
• There are similar products from other companies, but how are they different
• You need to consult with your family whether to buy it or not

These are the objections that you will always receive. If you can't immediately turn back to this objection, the product won't sell.

You will not be able to close a single product.

Anticipate rebuttal processing

To increase your website's closing rate, anticipate the counterarguments your prospects will have in advance.

It is necessary to prepare a "cut-back answer" in advance for the counterargument. One way is to create a page that summarizes frequently asked questions.

Make sure that all your prospects' questions and objections are resolved immediately on your website. One way is to create a knowledge base.

The above is the knowledge base I used to operate in the past. *I am not using it now because the Japanese translation is not applicable.

Think that if you can only process one objection, the closing rate will increase by one level.

On the other hand, if you skip the rebuttal process, the closing rate will drop significantly.

(6) Testing & Improvement of Main Pages

Test the numbers on the main page within your website. I will list the methods.

• AB Test
• Heatmap
• Multivariate Testing

I'm running everything, but our site is A/B testing.ABtesting.aiI am using

Currently, the site is testing five patterns each of button colors, images, and headings.

In the image above, is the button blue or green? We are testing which of these is easier to close.

The ABtesting.ai I use is easy even for beginner web marketers with no knowledge at all.Tools for implementing A/B testing on WordPress (and it's super cheap)is.

Since there was not a single article in Japan that explained this tool, I explained how to use it step by step.

It's definitely a game-changer for A/B testing tools. Please try it (this is my favorite tool)

How do you do a test?

It's a polemic, but non-marketers can do it in any way. Which pages are clicked on and how many times are they clicked on in the shortened URL? Such a muddy method is also OK.

Google Analytics alone is fine. Please check the rough numbers. Which pages are being read and how many minutes are spent staying?

It is especially important to note that the pages related to closing the contract are the pages where you should take the numbers. For example, TOP page, opt-in page, payment page, etc.

If you link ABtesting.ai with Google Analytics, you can grasp these with a fairly high accuracy, so please take advantage of them.

(7) Lower the threshold

If you want to increase the closing rate, lower the threshold. Even if you suddenly try to sell a product, you won't buy it.

Suppose I sell a consulting package of 400,000 yen per month. Will you pay for it?

No, nine times out of ten, I won't pay. First of all, it is too expensive to offer on the first hand. In the first place, humans suffer from paying money. I have a strong resistance to taking my credit card out of my wallet and making a payment.

Even if you suddenly sell expensive things on your website, you won't be able to sell them. Unless there is a lot of popularity and support.

You should start with a simple offer. "7-day free trial" and "request product materials" are typical examples.

First of all, please increase your closing rate by clearing small hurdles.

7 tips to increase the closing rate on your website [Summary]

We have explained 7 tips. I will summarize.

• It has an impact on the first hand
• Readability
• CTA is installed
• Reliable
• Process objections
• Take the numbers on the main page and optimize them
• Lower the threshold

I didn't explain it because it would be long, but writing a blog on the website is one way.

Improve the closing rate by even 0.1%

The closing rate will vary depending on the format of your website.

Whether to use a single page as a typical landing page, what genre of product/service you sell, etc.

What is certain is that the closing rate will change if you improve the seven tips explained.

Large companies will knead their heads even if they change the closing rate by just 0.1%.

We are doing a small business. It's different from a large company. If you try to improve the closing rate, a few percent will change easily.

Please try to improve the closing rate.