Is SEO ending due to the influence of Google "SGE"? We will publish two strategies to keep making money on your blog!

Hello, this is Fujii. The topic of this article is SGE, which is a hot topic.

Why are bloggers and affiliates making a fuss, especially in the SEO community and the marketing industry? There are many people who are making a fuss about "SGE is dangerous".

I will explain what this SGE is.

What is SGE: How is it different from SEO?

Google's new feature "Generative AI-powered search experience (SGE)」。 It is SGE for Search Generative Experience.

For example, until now, I used to search for "When will I send my greetings for the lingering heat?" and search for pages from search results to gather information.

At SGE,When you do a Google search, the AI will provide you with the answer.This is likely to set the new standard for search.

Please see here.

These are normal Google search results.

Normally, when you enter a keyword and search, the list of links on each page is displayed like this.

If you search for "what is New Year's", you will find a rough article explaining New Year's Day.

ThisTraditional Google search resultsis.

So, as the saying goes, SEO measures were measures to make your page or article appear at the top of the search results while such pages appeared in search results.

Just yesterday, this SGE, which was newly launched on August 30, 2023, is a new system that will dramatically change the SEO you have been doing so far.

Click here for details about SGE [Google Japan Blog]

I would like you to see what is different from the previous search results.

First of all, you can try this SGE by scrolling down the official SGE explanation article published by Google.

It will actually be activated. Yes, we have enabled it.

Now, let's activate SGE with the same keywords as before and search.

Then, please take a look here first.

When you search like this, the first thing you will see isGenerative AI Answersis.

Until now, each page was displayed in the search results.

This is how the list of each page was displayed. However,In the future, AI will give answers first.

Even in the current pilot stage, generative AI is generating answers to keywords.

And please see the right side of the answer.

The source of information and related links of this generated text are displayed in card format.

The fun of SGE: You can ask AI questions in a chat format

This is where the interesting thing begins. Click on the item "Ask More" to dig deeper and ask questions.

You can also ask additional questions in a chat format.

In the example above, you are entering "What is the origin of New Year's Day?" In this way, you can ask additional questions in a conversational format and get answers from them.

You ask additional questions, and through the answers you get, you get appropriate answers.

And in chat interactions, related links are also displayed.

Users will be able to ask questions as their intellectual curiosity goes, and they will be able to get answers.

This is a completely new point from previous SEO.

Googling = asking generative AI to answer

I think it's close to that.

Until now, when I said "googling", I was looking for the information I wanted by doing a Google search.

From now on, when users do a Google search, generative AI will provide answers. And what does this mean?

Completely different from conventional SEOIt means.

So, for example, when you look at YouTube or X (formerly Twitter), you will think, "SEO is over" or "SEO is already Owakon."

Or, there is a pessimistic mood saying, "There's no point in writing a blog."

Is SEO over? Explanation of whether it is really the end

I myself have seen the evolution of SEO since 2014. When the rules of SEO change so far"SEO is over"I know that there are people who say that.

How is it actually? I will tell you what I think about SGE.

First, talk about whether SEO is done or not. I've been looking at the SEO community for nearly 10 years now, and I think,SEO has long since reached its limit.I felt.

What are the limitations of SEO? Is SEO meaningless?

SEO limitations. What do you mean? For example, if you look at the page that comes up after entering a keyword in Google search,All pages are almost the same information.

When you create content with SEO in mind, you will be conscious of the comprehensiveness of information to a certain extent.

To give an easy-to-understand example, when writing an article about "New Year's", the origin of "what is New Year's", "what to do on New Year's Day", "New Year's events", and so on.

In the endYou can get the same information no matter which page you read.That's SEO for the last few years.

When actually creating content, I observe what other competitor sites are writing, create articles that cover information, and aim for the first place in the search rankings.

Everyone who works on SEO does the same thing. Write an informatively comprehensive article.

What if you think about it from the perspective of user psychology? The same information is written no matter which page you click on and read, from the 1st ~ 10th place on the first page displayed by searching for "What is New Year's Day".

This means,No matter which page you click on to read, it's the sameThat's true. From the user's point of view.

How will the introduction of SGE change SEO measures?

And the newly introduced SGE is an AI answer that instantly comes up when you search for it.

In other words, there is no need to select a page from the search results and open it, but it comes up instantly after searching. You will receive a somewhat accurate answer,You don't need to read the articles of affiliates who write stema articles。

That's why it is easy to use for users.

Instant answers from SGE are useful to users. You don't have to bother opening the page.

When I think about it, I think SEO has already reached its limit, regardless of this SGE.

I think some people will misunderstand if you just read the explanation here, so I will add it below.

There was a limit to what I could do with SEO.

Until now, when it came to "let's do our best in SEO", we had to put more information than rival sites, or put our own material in the article, and so on.

Or let's increase backlinks, or it's a small technique. It was just made up of such differentiation. It's a terrible story.

So regardless of this SGE, I personally think that we have reached our limit.

What is SGE's reputation? Popular with young people

If this SGE is introduced in earnest, what will happen to users?

In fact, there is an article published by Google just 6 hours ago.

Apparently, it is rather popular.

In Japan and India, this SGE has expanded, but apparently if you read it, It seems to be quite popular with young people between the ages of 18 and 24.

It seems that high satisfaction is reported with the introduction of SGE.

It seems like it's fun to be able to ask additional questions. It has been highly rated. So far, it seems to be quite popular, or rather, the evaluation is high.

So, many people think about this SGE, "Is it meaningless to write a blog?"

Will bloggers end at SGE? Does SEO make sense?

You may be wondering if bloggers are going to be meaningless.

I've been writing blogs seriously until now, but I think I won't have to write blogs when SGE is introduced.

Even if we don't write a blog, what will happen to us if AI generates answers?

【Prediction】SEO so far will be tougher

In fact, the rules change, so I think it will be quite strict with SEO so far.

When I tweeted about SGE on Twitter, I received a few replies.

There was an opinion that "trend blogs are likely to disappear due to SGE."

For example, if you look up simple information such as the height of a celebrity or the age of the celebrity, you will receive an instant generative AI answer.

Therefore, there is no doubt that simple information alone will be quite strict. So, in that aspect,So-called trending blogs will be wiped outI think so.

The way for trend blogs to survive

So, of course, even if it is wiped out, it does not mean that trend blogs will disappear completely.

I think there is a way to survive somehow, such as continuing to maintain access by directing people to their blogs from SNS such as Twitter and Facebook, or attracting customers from antenna sites.

However, if you cling to the so-called traditional SEO,Access will gradually decrease and you will be in troubleI think.

So, I think so-called trending blogs, that is, blogs that only list information in Wikipedia, are quite strict.

And this is not something I think of as a fire on the other side, saying, "Trend blogs are Owakon." I am not someone else's business at all.

Chance of getting less than 1 in 10 visits to your blog

This is my blog.

My blog is also this timeGreatly affected by SGEI think.

I am also proud that I have written a blog quite well.

I think I have created content to deliver information in an easy-to-understand manner.

However, if this SGE is introduced, it will still beYou definitely need to change your blogging strategyI think.

Let me state my thoughts.

I'm not pessimistic. I'm optimistic, but stillMost of my blogs will dieThat's what I think.

I am also considering the possibility that all of my blogs, including this blog that I mainly run, will have less than 1/10 of the current access.

It has not yet been fully introduced, so I don't know what will actually happen. But I'm prepared.

Access decreased with SGE! 2 Ways to Create a Survival Blog

Access may decrease all at once. What should we do if that happens? Do individual bloggers have no choice but to retire?

As far as I can think of it,There are two ways to survive at the moment.I think.

What is it? First of all, the first is,Adding uniquenessis.

SGE measures (1) Create uniqueness

For example, I will use this article as an example to explain.

This is an article summarizing the usage and functions of the app. It explains that there is such a function and that it is installed like this.

However,It's hard just to put in information like this.I think.

Generative AI will cover all of that. That's why it's tough to just say "I'm going to do this" in writing.

That's why I put my own experiences, experiences, and other unique episodes there. In other words, I think it is necessary to devise a way to make the writer want to read the content of the writer, rather than a generated answer.

If you are wondering what kind of person is writing this blog, the personality, humanity, and characteristics of the writer. That should be a great strength.

The one that is easy to understand is YouTubers. They are not just disseminating information in videos, but are fan business. It is an entertainment element.From now on, fan conversion will be essential on blogs.

Not only do you write information in your blog post, but you can also include your experience.

"Actually, I tried various things before using this app, and I made this mistake. That's why I really understand how you (the reader) feel."

In this way, I will put my own self-talk into it to the extent that it does not have a negative impact on readability.

By doing so, even if SGE is introduced and access decreases, you can create a blog with repeat readers and regular fans who come to read it every time.

This cannot be ridiculed.It will be a very strong weapon in the coming era.

We believe that a decrease in access is inevitable. Still, the presence of a fixed fan is essential to survive.

If you are an individual who disseminates information or can bring your character to the forefront, please try to create such a unique blog.

SGE countermeasures (1) Create content that can reach itchy places

And the second one. Create content that can reach itchy places.

Generative AI answers are certainly somewhat accurate and easy to read.

SimplyThere will always be users who are not satisfied with this generative AI answer。 In other words, there are users who want more detailed information.

Such users will need to read articles with more detailed explanations.

For example, let's say you want to find out how to use an app.

By searching for "how to use the app" and "setting up instructions", we were able to get answers using generative AI. However, it is often difficult to understand how to do it with just sentences.

However, if you read the blog post, it would be helpful if it was explained in an easy-to-understand manner using images and videos.

Please see the image above. This article explains how to set up the app. It is explained in an easy-to-understand manner using images.

Use images and videos in the article to explain in an easy-to-understand manner.This is really important.

In addition to explaining the text, try to show "click here" in an image or illustrate it.

By including images and videos, you can cover areas that generative AI explanations cannot handle.

This means creating content that can reach even the itch.

We believe that by creating an article that explains the shortcomings of generative AI answers, we can survive even after the introduction of SGE.

On the other hand,"So far, this is the only SGE countermeasure."This is my personal impression.

• Create uniqueness and put it in
• Create content that reaches itchy places

There is nothing I can do now, which is the only thing I can do.

Why you shouldn't be scared at SGE

People who have been serious about the SEO industry have been competing hard to create comprehensive content and get the first place in the search rankings.

From their point of view"If SEO has come this far, isn't it over for us?"It's natural to think so.

But there is no need to be pessimistic. From here, new rules are added and the SGE game begins.

While you can't see the whole picture yet, let's wait and see. There is no need to be overly intimidated.

I will also see how it goes.

Google official "We will send access even after the introduction of SGE"

Google's official article also states that content creators are never being treated unfairly, and that they continue to focus on sending traffic to their websites.

I don't know how much I will focus on. Either way, we need to wait and see.

It's not long since the new SGE feature is available.

We need to see how it goes for the next one or two months, and what kind of changes will occur when it is introduced in earnest, and then change the way we fight and our strategies.

How to use SGE for free [Anyone]

The SGE introduced here can be used by anyone, so please give it a try.

>>Try SGE for free here （Google search Labs）

And there are still some parts that I don't know if SEO will end or if bloggers and content creators will end.You don't have to be in a pessimistic moodI think.

We will continue to create content, and it will be content that is unique and that puts the characters at the forefront.

It seems that this is desired.

Summary of this article: How to create a blog that survives in the AI era

Content that simply arranges information in chronological order will be replaced by generative AI.

That's whyIt's okay to put your character at the forefront, and in a sense embarrassing partI think.

He also brings out his humanity that he has hidden until now. I also give out the embarrassing part. It means putting it in as much as it doesn't get in the way.

Then, using images and videos, we add explanations. In this way, we create content that makes readers feel "easy to understand".

This is what we can think of at this stageHow to create a blog that survivesRight.

So, this time, I explained the newly introduced SGE.

I would like to see what happens in the future. Excuse me.