What is the lead magnet tool "Beacon"? How to use Beacon and complete guide

Hello, this is Fujii.

This time, we will introduce an English-speaking tool that uses a website to acquire leads.

If you want to get more email lists and get leads on your website, the Beacon we will introduce here will be your powerful weapon.

Introducing such an innovative lead magnet creation tool "Beacon".

The content I will tell you in this article is only my true feelings about using Beacon in actual marketing. I will explain without compromise.

What is a Lead Magnet?

First of all, I will explain the lead magnet tactics.

This is an essential tactic when talking about the tool "Beacon" that we will explain this time.

A lead magnet is a magnet that attracts leads (prospects). It's faster to show an actual example. Please see below.

The image above is a screenshot of one of my lead magnets.

Website visitors know that they can receive e-books like the one above for free. "If you can just enter your email address...", I download my e-book.

This mechanism allows me to obtain the email addresses of potential customers. It's a bad way to say it, but if you say it without fear of direct expression, it's a strategy of "fishing with things".

Why Do You Need Reed Magnets

People move in two patterns.

• It is beneficial to you
• I suffer losses

Lead magnets tap into that psychology. By calling out "You can get A (valuable thing) for free," you appeal to the other person that there is a benefit. Visitors who see it act to make a profit, saying, "Oh, can I get such a good thing?"

Types of Reed Magnets

Above, I introduced the e-book I created as an example of a lead magnet.

However, there are other types of reed magnets.

• E-book
• Checklist
• Seminar Video
• Audio content
• Resource Guide
• Coupons
• Software, Tools
• Workbook
• Sample

These are just a few examples. You can use these lead magnets to generate leads from your website.

So, how do you make a lead magnet?

3 Options for Making Reed Magnets

Here are three ways to make a lead magnet.

Make your own (Photoshop or Canva)

You can also use Canva or Photoshop to create ebooks, checklists, and more. You can also use the one you make as a reed magnet. If you have design knowledge, that is also one option.

But if the design is poor, it will not work as a lead magnet. People judge by their visuals. That's exactly why books and magazines are bought on the cover.

Also, even if you make your own, it is different whether you can actually use it as a lead magnet on your website. This is because even if you can create a lead magnet, it is meaningless if you cannot actually get leads.

Ask a designer

One option is to ask a designer. You can prepare a high-quality lead magnet than if you make it yourself.

However, having a designer make a lead magnet for you will cost you money and time. The production fee to the designer and the time to communicate.

Also, designers don't necessarily have marketing knowledge. In that case, what will be delivered is a "lead magnet that just looks good". This is the worst case.

Spend Beacon

And the third option. That's what Beacon is used to make a lead magnet.

Beacon is a tool that takes the best of the two options above. I use Beacon to create lead magnets and generate leads.

This is a tool that I can confidently recommend to you who are reading this article.

What is Beacon?

Beacon allows you to create high-quality lead magnets.

There is a video where I explained Beacon. Please see below.

In this way, you can easily create e-books without stress. And you can place this e-book as a lead magnet on your website.

Continue to see below.

[Example] I made a reed magnet with Beacon

You can also embed it in an article like this or place it as a CTA under the article.

Visitors who want this ebook enter their name and email address in this form. In other words, instead of getting an email address from the other person, you give an e-book as a gift.

As a result, you can get a large list of potential customers from your own website.

Beacon Functions and Features

Lead magnet tactics for generating leads on your website are powerful, without saying to be powerful. However,

• Making High-Quality Reed Magnets
• Generate leads from your website in real life
• Send lead magnets to registrants

These are very difficult to implement. Even if you can create a beautiful lead magnet in Canva or Photoshop, it can be difficult to actually generate leads with it.

But with one Beacon, all those problems are solved. You can create lead magnets, acquire leads, and send lead magnets with Beacon without stress.

Let's sort out the functions implemented in Beacon once again.

Rich and beautiful templates for non-designers

Whether a visitor to your website thinks you want a lead magnet, this is largely the design that tightens it.

However, creating a well-designed lead magnet can be challenging for non-designers.

Beacon offers a wide range of beautiful templates for creating lead magnets.

You just need to choose a template that fits the theme of the lead magnet you create. Even non-designers can create beautiful lead magnets.

Ability to save your own templates

Beacon also allows you to create and save your own original templates.

Please see below.

This template is an original template I made.

The meaning of creating an original template is that you can use it again when making another lead magnet.

There is no need to set up fonts, color schemes, etc., and to make troublesome settings from the beginning. If you create an original template, reusing it will save you an overwhelming amount of time.

It's a modest feature, but it's actually a feature I really like

Automatic Table of Contents Generation

Another useful feature when creating e-books with Beacon is the automatic generation of table of contents.

Creating a table of contents is actually quite a troublesome task. It is painful to manually create a table of contents while checking the number of pages and chapters.

However, you don't have to create a table of contents manually. Beacon can easily automatically generate a table of contents.

Automatic Cover Creation

This is another unusual feature that other software does not have. You can make the cover cover of the lead magnet automatically.

Take a look. The cover of the lead magnet is now 3D. This three-dimensional feeling is irresistible.

You can also create this cover cover with a Photoshop mockup if you want to make it yourself, but with Beacon, you don't even have to bother making one. You can create it automatically at the click of a button.

It's very convenient, isn't it?

"Pop-up" feature on web pages

With Beacon, you can freely embed lead magnets on your page. Implement a setup method that suits your website.

I often use content upgrades.

"Integration" with various apps and tools

Beacon can also be combined with other tools and apps.

For example, if you combine Beacon × email delivery service, you can send the lead information you get with Beacon directly to the email delivery service.

As a result, you can capture leads with Beacon and send step emails directly to prospects.

Here are some of the tools that can be integrated:

• Google Analytics
• WordPress
• Email delivery service (most famous places such as Mailchinp and Automizy)
• Zapier

It also integrates with various other tools.

Customizable "thank you page"

With Beacon, you can easily create your own thank you page.

You can also embed Google Analytics code on the thank you page, so you can analyze whether the lead magnet is actually working on a numerical basis.

Also, by installing a social media sharing button, you can spread the presence of your lead magnet more naturally.

Lead Magnet Auto-Send Email Feature

You can also automatically send emails with a lead magnet download link to the email address that visitors enter.

You can also customize the subject line, sender, and text of this email freely. It's very convenient, isn't it?

Convenient "block groups" that can be placed intuitively

Beacon comes with sophisticated blocks for making reed magnets.

For example, if you want to place a button on a page, simply select "Button" from the Beacon block group and drag and drop it to place it.

There are no other blocks, and only the blocks that are effective in making reed magnets are carefully selected.

Smartphone-optimized "Smart PDF" function

Finally, I would like to introduce one more unusual feature of Beacon. This is more evidence than theory. Please see below.

>> Smart PDF Sample

Smart PDF is a PDF that is optimized for mobile devices such as smartphones and tablets. It is a very useful feature that allows you to browse on any device without stress.

Smart PDF also has a much smaller file size than traditional PDF. Therefore, readers can browse smoothly.

As you can see, Beacon is a special tool that was created with reed magnets in mind. The key point is that we carefully select and implement the features necessary to improve conversion rates.

Why is Beacon useful?

Give an e-book to someone who wants an e-book in exchange for an email address

With Beacon, you don't have to go out of your way to create an e-book. You can turn your blog posts into e-books as they are.

Moreover, you can create e-books with covers that look like they would be produced by professionals.

You may be unsure if this tool actually works. Here are some examples.

Heather Townsend, a professional speaker and founder of the Accountants Millionaires' Club, saw a 300% increase in conversion rates with a lead magnet she created using Beacon.

Josip, the founder of Dublin Diary, used Beacon to generate a list of over 700 leads in two weeks. The conversion rate is over 25%.

In addition, Brian Moran, the founder of SamCart, which is famous for its overseas shopping cart system, is also very enthusiastic about Beacon's performance and support.

By using Beacon to create lead magnets, you can generate a large number of leads with less effort. In fact, this Beacon is also the secret weapon of how I am growing my email list.

Beacon is recommended for people like this.

Beacon is a great choice for entrepreneurs, business owners, marketers, lecturers, consultants, therapists, etc. who want to grow their lead customer list and grow their email list.

Beacon can be used by anyone who wants to generate leads from the web. Regardless of the type of business

Give an e-book to someone who wants an e-book in exchange for an email address. It's a simple tactic, but it's powerful.

For example, it can be recommended for bloggers and affiliates. Many bloggers try to increase access. However, increasing access does not increase blog revenue. Because it's the conversion rate that matters.

Visitors who stop by your blog just read your blog and leave, so you won't make money. It's like pouring water into a bucket with a hole in it.

That's why you get a list of people who read your blog posts. Beacon is for that.

• I want to acquire stable leads
• I want to dramatically increase or improve my CV rate.
• I want to easily create an e-book with high design.
• I want to attract leads without spending money on advertising.
• I want to easily increase the number of listings in my newsletter
• I want to stabilize my business sales.
• I want to use it in a way that my rivals don't use.

If any of these apply to you, Beacon is the way to go.

By using Beacon, you can turn your blog posts into e-books without the hassle of creating them.

By using the e-book, you can get a lot of prospect lists and email lists.

Beacon is not recommended for people like this.

On the other hand, there are some people who cannot recommend it.

• You already have a large list of prospects and are not willing to increase sales
• I don't have a product or service I want to sell
• Not a single blog post

If you're a beginner who has only been blogging for less than a week, you don't need Beacon yet. Conversely, if you already have a blog, a product to sell, or a product you want to affiliate with, Beacon will definitely come in handy.

Advantages of Beacon

As a result of using Beacon for over a year, I feel that the following points are advantages.

• Easily create beautifully designed e-books
• Easily grow your list of leads
• The development team is a research geek for lead magnets
• You can create e-books compatible with smartphones
• Lightweight and stress-free speed
• Intuitive simplicity
• Polite and helpful support
• Plenty of e-book templates
• The price is low considering what you can do.
• You can create and save your own templates
• There is a dedicated WordPress plugin for Beacon
• Plenty of integrations with other services
• You can analyze conversion rates and more
• You can put a table of contents and page numbers
• Various fonts can be used (Japanese fonts)
• You can edit the e-book you create at any time
• No need to install it on a computer (can be used on the web)
• It works on Windows and Mac without any problems.

Beacon's disadvantages (weaknesses)

Beacon is so convenient, but it has two disadvantages.

• Payment by card
• The dashboard is in English (not Japanese)

First of all, Beacon usage fee is paid by credit card. We do not accept bank transfers or PayPal. It's uneasy to pay with a credit card for overseas services.

The only thing I want you to rest assured is that you can cancel at any time. You can quit when you want to quit, so you won't be charged any more.

*However, it is ideal to be able to pay with PayPal or Stripe. I'll also make a request to Beacon support.

Beacon is also an overseas service. The dashboard is also in English. If you're not good at English, you may have a hard time mastering Beacon. It is inconvenient to use it while using Google Translate.

However, please rest assured about this problem. I will prepare an explanation video on how to use Beacon. Wait a minute.

Beacon vs. Other Tools

Let's compare tools similar to Beacon here.

Beacon VS Canva

Canva is a great design tool. Even non-designers can create beautiful lead magnets. I also use it when creating featured images for my blog.

However, Canva is just a design tool, not a lead magnet tool.

Beacon not only creates lead magnets in simple steps, but also has the ability to actually generate leads.

If you want to generate leads with lead magnets, you can use Beacon.

Beacon VS OptinMonster

OptinMonster is also famous as a tool that allows you to display pop-ups and opt-in forms on your website just like Beacon.

It is a tool that is often used by English-speaking marketers. It also comes with many features that are effective for generating leads.

Compare with Beacon.

Simply speaking of industry recognition, OptinMonster is definitely more famous. OptinMonster also has a larger number of users, which gives me a sense of security.

When it comes to the performance of the pop-up feature, you should choose OptinMonster.

Beacon, on the other hand, doesn't just show pop-ups and opt-in forms, but also has the ability to create and design lead magnets. In other words, Beacon is by far the best lead magnet tool.

There is also the issue of cost. Beacon is available from 0 yen, while OptinMonster is available from $9 per month.

Beacon Pricing & Pricing Plans

There are three plans.

• Beginner plan: 0 yen
• Professional plan: about 5300 yen ($49)
• Agency plan: about 10,820 yen ($99)

We have a Beginner plan that allows you to get started for free.

About Beacon's money-back guarantee

Beacon does not have a money-back guarantee.

It is a monthly system. Therefore, if you want to cancel, you can cancel at any time.

The Beginner plan is also free. You can use it without entering your credit card information.

Try it for free first.

The Professional plan costs $49 (about 5,300 yen), so it's not expensive and you can easily install it.

Also, if your website has more than 3,000 monthly visitors, you should be able to recoup your monthly costs quickly (depending on the products and services you sell).

Q&A about Beacon

I will answer what I can do with Beacon.

Can you analyze how many people received lead magnets?

It has an analysis function. You can measure numbers such as conversion rate and number of listings acquired.

It can also be integrated with Google Analytics.

Why use Beacon when you can make e-books in other ways?

Beacon has all of the following features:

• Ability to turn blog posts into e-books
• Ability to embed email registration form in the site
• Function to automatically create a table of contents
• Image upload and save function
• Features that make it easier to read e-books on smartphones
• Lead Magnet Analysis Capabilities
• Password Protected/Private
• Variety of templates
• Unique template creation feature
• Integrations with email marketing tools

To put it bluntly, you can get potential customers with this one Beacon. It's not just a tool to create e-books. This is a tool that uses e-books as lead magnets to generate leads.

There are no other alternative tools.

How do I pay for it?

It is a card payment.

I think the reason why Beacon is not popular in Japan even though it is such an innovative tool is that it is scary to enter credit card information on overseas sites.

… I want you to be able to pay with PayPal lol

You may be worried about paying by card on an overseas site, but I have been using it for about two years and have never had a single problem. If you are unsure, please see below.

Is this service secure?

My opinion is that there is no absolute safety in the world.

… Yes, I know. I know I don't want that kind of answer lol. I will answer as much as I can.

I read a review about Beacon written by Brian of SamCart and started using it. It is a tool used not only by him but also by professionals around the world, including marketers, entrepreneurs, managers, and lecturers.

Beacon has been in service since January 2013 to the present. This service has been in existence for more than 8 years.

In addition, I have used Beacon support several times and have received quick and polite responses.

I use it with peace of mind in these respects.

Can I cancel (cancel) immediately?

Yes. There is no minimum contract period that is common to have.

If you want to quit in the first month, you can cancel immediately. By the way, even if you cancel your subscription, you can continue to use it until the end of the month.

How to use Beacon in Japan?

This Beacon is an English-speaking tool. Therefore, all languages are in English.

But don't worry. Even if you don't read English, you can use Beacon. Even if your blog post is in Japanese, Beacon can create an e-book without any problems.

I myself am a Japan person who loves Beacon.

If you have any questions about Beacon, please ask us in this comment section. We will answer as much as we can on behalf of Beacon support.

Beacon can also be used in Japanese fonts (Noto Sans JP, Kosugi, etc.). I also asked Kevin to add these Japanese fonts at my request.

We will continue to make requests to make it easier to use in Japan. So, please feel free to use it first (it's free).

※Supplement　I can't guarantee it, but if I can afford it again, I will make a video course that explains how to use Beacon in Japanese.

Beacon is a difficult tool to get used to at first, but once you get used to it, you can't let it go. Please try it for free first.

Conclusion: Summary of my Beacon review

Thank you for reading our long review. Beacon is a great tool that makes it easy to create lead magnets.

It's an unusual tool that you won't find in Japan, but it's worth using.

After all, it can help you turn your blog posts into ebooks and generate leads. Best of all, anyone can use it for free.

Beacon will be a powerful help to accelerate your listing marketing.

Should I use Beacon? My thoughts are...

It's worth getting your hands on this powerful effect of using Beacon to generate leads online.

Above all, the fact that I continue to use it on this blog is proof of it.

Try the free plan first.

Some features are limited, but enough to know what Beacon does. If you like it, we recommend switching to a paid plan.