5 ways to overcome sales fear and guilt

Hello, Fujii, I'm strong. I started my business as a sole proprietor in 2018 and have continued to do so to this day.

I have helped entrepreneurs and managers support and promote online customers.

In the process, entrepreneurs have common concerns. Its first wall. Well in fact"I'm afraid of selling products and services."It's a psychological problem.

I have been teaching you so far, "If you sell something, don't sell it cheaply." Therefore, my clients sell their products at high prices.

The reason why I tell you not to sell cheap, to sell high isEven if you sell it cheaply, you don't buy what you don't buy.

This is because I think that if you can put a price tag on yourself, there is no reason to sell it cheaply. However, even if I say, "Don't sell it cheaply," everyone has anxiety at first, saying, "But I don't know if my product will sell...", "I'm afraid if I sell it and get a complaint."

Are you afraid to sell guilty about sales?

First of all, I have a question for you who are reading this article. Are you afraid to sell? Do you have fear or anxiety? Please answer honestly. If you're scared of sales here, read on from here.

Most of the fear of sales is an illusion. If I was hated... If you complain and your reputation drops... It's a psychological problem.

Let's go back to the beginning. Are the products you are selling substandard products? Is the service you are providing to your customers a scam? Will customers who buy from your products happy?

This is where you feel guilty about making a sale if you are not confident in your product.

What you are selling is not a fraudulent product. But I don't have confidence. In short, to overcome this fear of sales, you need to rethink your psychology from the root.

5 Ways to Overcome Sales Fears

Here are five ways to overcome your sales fears. All of them are effective and practical methods. On top of that, it has an immediate effect.

If you are an entrepreneur, this is a method that you can adopt right now.

(1) Create products that sell at 10 times the price

The first is simple. Don't make products that lose confidence by selling.

The key is whether you like the product, whether you can provide it to customers with confidence, and whether you can believe in it.

This is the same no matter what kind of product or service you sell. You have to be confident in the products and services you sell.

3 reasons why >> products don't sell: Good products don't sell

I sell online courses. The tuition fee is not cheap. But I'm confident. I am confident that customers will be satisfied and happy with this price.

In order to have confidence in your products and services, it is important to "give everything without sparing or being stingy".

Online courses are easy to understand. You can put it in an online course regardless of rare knowledge or know-how. Don't be stingy.

Before customers like your product, it's important for you to feel confident in your product. To do this, we must not be stingy and give everything to create a product.

Make something that will be appreciated even if you sell it for 10 times the price. Customers will definitely appreciate it. I will rave about it. I make products with the mindset of selling them at 10 times the price.

(2) Assume the risk that customers will leave without buying

The second is to incorporate "what will happen to a customer if they don't buy?"

Let's say you're in the coaching business. Clients may need your coaching. But if you don't offer it for your own internal reasons, the client may go in the wrong direction.

"My coaching service is not yet at the stage where I can receive money from people."

This cannot be solved by time or skill training. No matter how much I hone my skills, this idea will not change. What is needed is to "put it out for the time being".

What bad consequences will my clients end up by not receiving your coaching? It's a good idea to put yourself in the shoes of the other person.

Clients who don't receive your coaching may receive useless advice while being tricked into getting a lot of money by other unscrupulous coaches. There is also a possibility that you will go to a self-development seminar that is expensive and has no reality.

Or let's say you're a tax accountant. How much money will a client lose if he doesn't consult with you? You may have a headache in accounting and interfere with your main job. Other unscrupulous tax accountants may be imbued with tax measures that are too dangerous.

I want you to correctly recognize the value of your products and services. People around you may not have as much passion, skills, or knowledge as you. Despite this, they charge a high fee.

Why do you only charge low rates? Don't underestimate yourself. As explained above, it should be a "good product or service at 10 times the price". That's why please charge a fair fee.

And it is to provide solid services for customers. For the sake of our customers, we must not run away.

(3) Prepare a money-back guarantee

Third, if you are worried even if you have done this far. Let's add a money-back guarantee.

This is courageous. But it's obviously better than a complaint. You just need to refund it obediently.

We make wonderful products that sell for 10 times the price and provide them to customers who are worried. On top of that, try to prepare a money-back guarantee.

"If you are not satisfied, there is a 14-day money-back guarantee."

As you can see, most customers do not refund. Don't worry. I also have a money-back guarantee on some of my products. Still, I can do business.

If you're afraid to sell, you can let the customer cancel after you sell. If you don't cancel it, you can take the money. That's all.

Even if you put a money-back guarantee, you won't die. Please try it once.

(4) Don't sell

You don't have to sell it.

On a personal note, I have had experience in sales in the past. I also did telephone sales. I'm a timid person, but I wanted money, so I was reluctant to open the business.

However, I began to realize that even if I tried to sell it, the probability of selling was low. No matter how attractive a sales talk script is, it is too inefficient in the first place.

So I stopped selling. I didn't explain sales, product descriptions, or functions.

We created a sales page and created a catalog so that potential customers could view it on the web at any time. As a result, people who wanted my products began to buy without my sales.

If you do sales by email, phone, or face-to-face, you will inevitably hit the wall of efficiency.

Nowadays, sales materials and pages are placed on the web so that potential customers can view them freely. Therefore, only those who want to buy will contact me.

Even those who are already thinking of buying it push their backs. We do not promote the functionality of each one and sell it by pushing out the benefits.

Make and prepare catalogs and sales materials. And make it available to potential customers at any time. Highly recommended.

(5) Don't lie in your sales letter

And what I try to do is not to write lies in sales letters.

If you want to make the biggest sales, you will have the desire to make the most of it. I agree with that feeling. In fact, if the sales letter is mixed with lies and sells a lot without complaints even if it is exaggerated, I understand the part that thinks it's okay.

That being said, I make multiple checks so that I don't lie in my sales letter. We also pay attention to exaggeration. This is because it not only violates the law, but also damages the trust of customers.

No matter how much you create a USP and appeal to your uniqueness, if you spit out one lie, your branding will be stripped away and trust will be lost.

It's not a good idea. I'm only interested in sustainable businesses and don't like making instant money.

"Don't sell until you force yourself to write lies" Even if you have this as your own rule, your sales will become lighter. It's close to self-brainwashing lol.

Conclusion: How to overcome sales fear

I didn't talk about a single technique. It was only a muddy way. You may have been disappointed.

However, just writing these five methods on a notepad and reading them before work will reduce your fear of sales. If you're afraid of sales, make a countermeasure against your fear.

As I will secretly say in this article, I also had a fear of selling.

Even though I made a sales talk script and practiced in front of a video camera many times, my hands were shaking when I actually sold face-to-face.

It may be funny, but I have been running my current business for three years. I finally got rid of the fear of sales when I "thought about the other person (customer) on the other side of the screen."

It will sound beautiful. However, it seems that people of the same type as me do business better "for the people close to me" than "for money".

Please take advantage of the content of this article. See you soon.