What is a URL shortener Switchy.io? Explanation of usage and functions [Real impressions after using it for 4 years]

Hello, Fujii, I'm strong. We will explain all the functions and functions of the URL shortener "Switchy" that I have been using for 4 years since 2020.

"I want to measure the number of clicks with zero complicated work."

"I want a reliable tool that can safely create shortened URLs."

"I want to easily measure marketing results."

If so, this article will definitely help you.Switchy is a must-have tool for all entrepreneurs and marketers.

In this article, we'll explain everything about Switchy in detail.

I have been using it for 4 years and I know not only the advantages of Switchy, but also the disadvantages. We will tell you everything.

URL shortener Switchy is now on sale at a special price. Approximately 370,000 yen※You can get a worthwhile plan for a limited time with 98% off & one-time purchase. You don't have to pay a monthly subscription fee. Pay only once.>> special offer here

*2024-06-10 rate. Normally $2,400=376,561.20 JPY

What is a shortened URL in the first place?

"Huh... What if I quit calling myself a marketer?"

It was in 2017 that I was told that. At that time, I was still in my early 20s.

I was told by a 34-year-old president of an advertising agency business that I have known since college.

I still remember these words. At that time, I didn't know much about shortened URLs, so I called myself a marketer.

That led me to start using shortened URLs, and I still use this simple mechanism.

What is a shortened URL?A short, simple conversion of an originally long and complex address (URL)is.

Please see the image below.

A long link like this...

It can be turned into a short link that is easy to remember.

How Shortened URLs Work

When you click on a shortened URL, it redirects you to the original URL.

What you meanWhen someone clicks on the shortened URL, it automatically takes you to the original URL.

This behavior is managed on a specific server.

Tell them the benefits of shortened URLs.

Benefits of Shortened URLs

There are several benefits of shortened URLs

• Shortened URLs are easy to remember
• It is difficult to be distrusted (on the other hand, a URL that is too long is suspicious)
• How many clicks on the URL, when it was clickedCan be measured

All three are important.

The most important thing is that it can be measured.

There is no point in shortened URLs that cannot be measured. (It's helpful if you send URLs to each other...)

Try scrolling down this page.

A button will appear saying "I will get a free report".

This button also includes a shortened URL.

In other words, this button is also measured.

I measure these numbers everywhere.

"The click-through rate of the red button has increased compared to last time."

"If I changed the content of the text, the number of clicks decreased."

In this way, we look at the measurement results and make improvements repeatedly.

In marketing, you need a URL shortener that can be easily measured.

What is the URL shortener "Switchy"?

The shortened URL tool "Switchy" was founded in 2018 by Geoffroy d'Halluin and his team.

With Switchy, you can easily shorten links on any page.

60-day money-back guarantee

How to make a shortened link in Switchy

Even if you are not good at English, you can use it easily. Create a shortened URL in less than 30 seconds with intuitive operation.

First, open Switchy.

Enter the URL you want to shorten in the input field in the upper right corner.

The page where you want to customize the URL will be moved.

Set what kind of shortened URL you want to use.

And just save. After that, you can freely use the shortened URL you created.

For example, if you embed it in a button on your blog...

Long URLs are also short.

And press the button to open the original page. It's easy to use, isn't it?

Here are some examples of how Switchy works! This is how it works!

"Just shorten long URLs, right?" "What's the use of that?"

Short URLs made with Switchy, don't lick them.

I use it in all my marketing work.

YouTube Recruitment

I run several YouTube channels.

This is a video from my personal channel.

Please see the video description section.

I'm using a shortened URL here.

When viewers of your video click this link,

• When (at when)
• Where (from which country)
• On which device (smartphone, computer, etc.)
• How many times

Measure exactly whether a click is made. You can super simply measure whether YouTube → attracting customers to your site.

SNS Marketing

X (formerly Twitter), Facebook, TikTok, Instagram, etc. Attracting customers on various SNS.

It's not enough to get impressions on every post.

A common thing is that there are many impressions on the post, but the link to which it leads is not clicked.

There is no point in posting. This is the case for most entrepreneurs who have a lot of followers and impressions but don't directly lead to sales.

That's why Switchy helps you accurately measure whether links are being clicked.

Manage thousands of high-volume links

Businesses manage a large number of URLs. I'm a blogger. I have more than 1000 affiliate links. It is impossible to remember all those 1000 affiliate links.

With Switchy, you can manage all your URLs.

When you open the dashboard, you will see all your shortened URLs. Here you can write notes and tag them to differentiate between each URL.

When you search, you can narrow down the shortened URL.

If I wasn't using Switchy, I would be searching every day, "Where is that URL?" It's a waste of time, isn't it?

Just thinking about it is scary.

Switchy features

Switchy doesn't just make shortened URLs. Other useful features are provided. Here are some of the main features one by one.

Smart Pages

This is a page that summarizes SNS and links (Link in Bio). You see it a lot these days. It is used by a variety of people, from influencers to individual creators.

With Switchy, you can create a smart link like this.

Smart links can be customized freely.

You can choose any colors, designs, or embedded elements (such as links or buttons).

By the way, I also made it. Click here for the smart page actually created with Switchy▼

Press the button above to see a smart page that you can create with Switchy.

You can combine your SNS and various links on one page. From here, you can follow up and receive inquiries, which will lead to work.

Custom domain (you can use your own domain)

Switchy's shortened URL can be used with your own domain.

Please see the image below.

The color of the text may be a little light and difficult to see.

It says mi.takeofujii.net.

This domain is the same as your blog's domain (takeofujii.net). Please see the image below.

This is how you can create a shortened URL for your brand.

Other free URL shorteners can't. However, with Switchy, you can make it easy.

Chrome extension

Switchy also offers Google extensions.

This extension is very useful.

If you want to create a shortened URL for this page, just press the Switchy icon.

You can quickly create a shortened URL for that page. You don't even need to move pages.

If you want to share this page right now, you can create a shortened URL in seconds.

Collaboration with other services

It works with over 150 platforms. You can create smart deep links that direct users to specific pages.

It supports representative SNS to e-commerce sites and various other platforms.

Bulk import

Want to create shortened URLs in bulk?

It's possible. And it's easy.

(1) Download the template provided by Switchy. This template is distributed for free on Switchy.

(2) Insert data according to the template (CSV file) (link to create in bulk)

(3) Press "Bulk import" on the Switchy dashboard.

(4) Just upload the file from (2) you just created

Now you can easily create shortened URLs in bulk.

Bulk export

Want to download a shortened URL created with Switchy?

Yes, you can. Simply press "Export datas" from the dashboard and then press "Export all datas". Just press the button twice.

You can download all the shortened URLs in a CSV file.

In case you deleted the entire Switchy data... It's safe even in the worst case like this.

Workspace Management

And the great of Switchy... But a modest function, that is "workspace management"

This means you can organize your shortened URLs according to your needs.

For example, in my case,

• Family
• Workplace

We have divided the shortened URL into these two. I try not to mix up link management at work and in my private life.

If you have multiple other businesses, you can divide your workspaces for each business. It's a simple but pretty easy to use.

Switchy Pricing Plans

Switchy's pricing plans are as follows:

The cheapest plan is $39 (about 6,000 yen) per month.

The price varies depending on the number of clicks per month. If you have 10,000 clicks per month, the cheapest plan is enough.

In addition, the number of custom domains you can set up and the number of users you can invite will also vary depending on the plan.

"It's a little expensive."

Currently, Switchy is running a special price campaign. Take advantage of this special offerYou can get it up to 98% off.

On top of thatOne-time purchaseis. More on that below.

98% off & one-time purchase [Super special offer]

The regular price is $39 (about 6,000 yen) per month. However, you can currently get up to 98% off for a limited time via AppSumo, and you can also get it as a one-time purchase.

In other words, you only pay once. You don't have to pay a monthly subscription fee.

You can get the Switchy for just one payment of $39.

60-day money-back guarantee

In addition, AppSumo has a 60-day money-back guarantee. This means you can try Switchy risk-free for about 2 months.

This offer may be sold out or sold out early.

This is a tool that I have been using for 4 years. Please try to get it

Switchy Advantages and Disadvantages

I've been using Switchy for 4 years. It is full of benefits.

However, there are some drawbacks.

I like this about Switchy

• Affordable price: If you buy it on AppSumo, you can buy it all at just $39 (about 6,000 yen)!
• Easy to use: No need to read complicated manuals! You can use it quickly and crisply.
• Rich features: As we talked about in this article, it's not just a URL shortener

If you don't have a single URL shortener, then Switchy is the way to go.

I myself love it. In fact, look at every link on this blog. I put a shortened URL in the important part.

This is how we check the marketing effect every month.

It's a pity here for Switchy

One downside is "What is the new feature?"

Switchy has all the basic features. There is no such thing as "this function is not enough". The service is also well maintained.

But we don't know what the Switchy team will put next in the game.

I bought the Switchy in 2020. A year later, new features such as smart pages and Chrome extensions were suddenly installed...

Like this, a new feature is suddenly introduced.

Is the development team alive... If you think about it, it will be updated suddenly, so that's the only thing that makes me anxious sometimes.

CEO Geoffroy d'Halluin is also actively running other SaaS companies such as Guideflow and Sently. I'm busy, so I can't help it.

In terms of operation, it is stable.

Conclusion: Switchy

Switchy is a simple yet powerful URL shortener.

It is not a tool that you don't know when it will collapse and you don't know who is running it. Don't use other unreliable free URL shorteners.

AppSumo is an overseas site where tool geeks gather. There are reviews from 232 real buyers on this site. The average rating is 4.9. It is overwhelmingly highly rated.

Other major overseas review sites Cantera and Trustpilot also rated it 4/5 or higher.

Compared to all other shortened URL tools, it is the best value for money.

I definitely recommend it. My rating after using it for 4 years is ★★★★★ (you should definitely buy it).

At least if you don't have a URL shortener, Switchy is worth a try.

In particular, AppSumo's one-time purchase plan is"Definitely buy"is.

Unlike other marketing tools, it is sober. However, when you use it on a daily basis, you will notice the excellence of Switchy.

Get it now with a 60-day money-back guarantee.

60-day money-back guarantee