5 ways to increase the number of visits to your website

Hello, I'm Takeshi Fujii. In this article, we will explain specific ways to increase the number of visits to your website.

I have supported many clients who have websites that have a small number of accesses, do not lead to inquiries, and do not lead to sales.

If your website has a low number of visits, try the method that we are going to explain. These are all methods that are easy to implement and easy to feel the effect.

There are less than 10 PVs every day, or there is not a single visitor to the website.Effective ways to relieve depopulated poor websitesI will tell you.

5 ways to increase the number of visits to your website

Learn seriously for a few minutes from now and implement the method I am about to explain in seconds. There are five ways to explain it from now on.

If you put all of this into practice and don't get results, please send me a complaint. That is guaranteed to be effective.

I will explain from the first point.

(1) Select keywords (find keywords that can win)

The first method is to"Keyword selection"is. In order to increase the number of visits to the website, "keyword selection" cannot be avoided.

Because visitors to your homepage follow keywords and flock to them. You do a Google search and arrive at your website.

In other words, look for keywords that are ideal for you. By selecting keywords, you will be able to attract ideal customers to your website.

Let me give you a specific example. Please see the image below.

This is an article on this website. This article explains how to use the Dangan page builder.

What happened to this article is:

Currently, if you search Google, it will appear as the fifth from the top.

In other words, my customers gather on Google with the keyword "Dangan page builder".

In this way, by targeting keywords on your homepage, you can attract prospects with the attributes you want to collect.

The number of visits to the homepage will not increase just by leaving it unattended. It is essential to select keywords and set up a mechanism to actively acquire prospects.

Here we will explain the pitfalls of keyword selection. That is, "Popular keywords will be more competitive".

You can't win even if you compete with big keywords alone.

I'll give you an example. Diet market. It is a huge market with a market size of about 2 trillion yen.

Let's think about it here. If you choose the single keyword "diet", you have no chance of winning.

This is because this keyword is competing with rivals.

Even if you write a 5,000-word article on "how to lose weight on a diet", you will not be able to get the top of Google search results. Impossible.

So, how do you find keywords that increase the number of visits to your website?The solution is niche.

By narrowing down this "niche", it will directly lead to increased access to the homepage.

Example: Try narrowing down your diet by niche

Even if you can't get a high ranking in Google search results for "how to lose weight on a diet", you can get it by narrowing it down to niche keywords.

For example, let's narrow down by gender and age to "men's 40s diet".

With the direct keyword of diet, there are many rivals and it is not a competition. However, by narrowing down by gender and age and deepening it by three levels, it will be easier to get the top of the search rankings.

"How men in their 40s can lose weight on a diet"

You can see the winning streak more than at the beginning. Rather than "successful dieting", "how men in their 40s can lose weight on a diet" will clarify the target audience of men in their 40s.It is easy to pick up needs and increase the closing rate.

There is a supplement.

Is it too niche or is there demand?

It's not enough to just narrow down to a niche.Is there demand in that niche?This is important.

By narrowing down your niche, it is easier to attract prospects who are highly interested in purchasing your website. The number of accesses will increase.

However, if you are too niche, it becomes a question of whether that keyword will attract people. If you write an article with keywords that people are not interested in, it is difficult to increase the number of visits.

Separate articleAs explained in the article, people act

• Because I want to solve something
• Because I want to get something

Because it's either of these. In other words, if there is demand even in a niche, there is no problem. Please use this as a reference to dig deeper into keyword selection.

(2) Increase content that makes you feel valued

Second. Increase content that makes readers feel valued. It is important when it comes to increasing the number of visits to your website.

In 2021, there is a large amount of information on the Internet that humans cannot process even in their lifetime. It is said that the amount of information received by modern people in a day is equivalent to that of one year in the Edo period.

In this way, we get a huge amount of information from the Internet every day. We are in an era of information overload. There is too much information on the Internet.

Now, let's think about it here.Why do people flock to your homepage?

Why do you gather on the website?

Why gather on your homepage? What is the value?

There are two reasons why people visit your homepage.

• I want information (products, companies, etc.) itself
• I want to have fun/for entertainment purposes

I want the information on your website (information value) or enjoy the content on your website (emotional value).

Either of these two people will visit and stay on your homepage. "I kind of like this website" is also the latter.

In other words, for one or both reasons, people visit your homepage.

A boring and informative website is not expected to increase access.This is because homepages that are deemed worthless will be instantly browser-backed.

So, how do you showcase the value of your website? We will provide specific improvement measures.

Create content that feels valuable

"This website is valuable to me"

Create a memorable homepage that makes you feel that way, and create content. This is important.

I'm surfing the Internet,"This page is useful, I'll read it again later."You may put it in your bookmarks.

Create content that makes you feel this kind of value.

Here are some specific tips to make you feel valued.

• Include high-quality images and illustrations
• Short paragraph
• I don't write lies that are not feasible
• Emphasize in red or bold letters
• Make headlines powerful
• Include supporting evidence
• Make it easy to read even in the 6th grade
• Put in a parable or story

Include these elements in your homepage content.

It is the same not only for articles, but also for all content, such as images, videos, and audio on the homepage. Let's include these elements.

Without these elements, you'll have a homepage that will be browser-backed in seconds after your visit. This is a very important and effective technique. Conversely, by incorporating these elements into your content, you will also increase the turnover rate of visitors.

The result will change clearly. Please use it for content creation. ￥

(3) Take SEO measures (aim for the top of Google search results)

The third is "SEO measures".SEO measures mean Search Engine Optimizationis.

This is a measure to ensure that your homepage appears at the top of Google search results.

By taking SEO measures, you can attract visitors to your homepage from the search engine.

"Speaking of attracting customers, shouldn't we take SEO measures?"

You may think so.But you don't have to spend time and money on SEO.

Basic SEO measures are sufficient. You don't need to implement advanced SEO measures.

I've summarized my thoughts on SEO below.

>> SEO is meaningless! Why you don't need to hire an SEO company

It depends on the size of the business, but when attracting customers on your website, it is better to spend hundreds of thousands of yen on advertising costs than to spend hundreds of thousands of yen on SEO measures.

SEO is basically enough. ThereforeI will explain specifically the SEO measures I do.

Create a website with WordPress

This website is created using a system called WordPress.

One of the reasons to use WordPress is SEO. WordPress has a complete SEO system. If you only do the basic settings, the rest will be free SEO measures in a state of throwing it away.

On my homepage, I have an SEO plugin called "Squirrly SEO".

This Squirrly SEO is designed toA reliable plugin that implements SEO measures for your homepageis.

When you write an article, it will also give you SEO tips in real time.

It's a Dora-mon-like existence.

That's all for my SEO. I almost complete my SEO with WordPress.

In order to achieve the goal of increasing the exposure of the website, SEO measures cannot be taken lightly. However, you can't devote resources to SEO measures.

ThereforeTo increase access, we recommend minimum SEO measures.Small business entrepreneurs need to know the basics
Measures are sufficient.

(4) Endure until the results come out

It is very important.Enduring until it becomes a "fruit".This is surprisingly important.

After all, it takes time for the website to increase steadily.

If you want to gain a strong following on your website, it will be a steady game that you will be prepared to work on for several years.

In my experience, you can achieve 300,000 PV per month in one year. However, there are many people who cannot stand one year. If you persevere for one year and operate your website, you will get results.

There are many people who try to increase the number of accesses in a short period of time, but it doesn't work and doesn't last for a year.

Therefore, please take a long-term perspective instead of looking at it in the very short term.

As a resource for your business, it is desirable to work on building a website.

(5) Spread it on social media

Fifth. Spread on social media. In order to get more people to view your website and increase sales, it is necessary to promote and spread it on social media.

Google SearchThere are prospects that cannot be gathered. In factSome people don't search on Google. Some users only use SNS.

I will talk about specific methods of spreading SNS.Please spread the updated articles on the homepage on social media.

Don't just mumble on Twitter, spread it strategically. Promote articles you write on Twitter and Facebook.

In fact, by advertising like this, "I wrote an article, please read it," you can attract visitors from outside of Google.

In my case, I extract the "text" from the updated article and turn it into an image. Put that image on Instagram and Pinterest. Please see below.

This is an article I wrote. This article explains the tactic of lead magnets. I will extract the text from this article and upload it to Pinterest as an image like the one below.

In other words, by spreading a single article content on social media, you can attract visitors from social media before Google knows that the article content has been uploaded.

By using SNS, you can reach more potential customers. Use it effectively to increase the number of visits to your website.

【Conclusion】How to dramatically increase website access

In this article, I explained five ways to increase the number of visits to my homepage as a method I practice.

1. Select keywords (find winning keywords)
2. Increase content that makes you feel valued
3. Do SEO (aim for the top of Google search results)
4. Endure until results come out
5. Spread it on social media

All of them are effective.

If you increase the number of visits to your website, you will attract more visitors. You can sell more goods and services.

MoreThe Kuno website is made as "just a decoration" and left unattended.But that's a waste.

By taking measures to increase the access of your website, you will be able to acquire your ideal customers from the web. That's why let's take advantage of it.

This time it ends here. In addition, from the next time onwards, we will explain in detail how to use the homepage in business. If you have any questions, please feel free to leave them in the comments section below the blog post.