How to Choose a WordPress Theme! Explanation of how to make decisions that don't fail

Hello, this is Takeo Fujii. In this entry, we will explain five points to focus on when choosing WordPress. In orderWordPress ThemesHow to choose.

I have used all the representative WordPress themes in Japan.

Affinger, TCD, Opencage, JIN, SANGO, etc. I also try to buy overseas WordPress themes with my own money. Genesis Framework, X theme (including Pro), Avada, and other Themeforest minor themes, etc.

I have experience searching for WordPress themes from 2013 to the present. ThereforeHow to Choose a WordPress ThemeI will give you specific advice.

5 Tips for Choosing a WordPress Theme

WordPress themes don't change often. This is because once you change the theme, the settings inside the site will change. If you change the theme, you will also have to change the settings.

Therefore, you need to choose a WordPress theme carefully. ConverselyJust changing one theme can dramatically increase sales and improve CV rates.Create effective websites.

So, first of all, I will explain how to choose one with 8 years of WordPress experience.

When choosing a WordPress theme, I will not hesitate to share the points that I focus on.

(1) Ease of use of the theme

First of all, the first one. WordPress Theme"Ease of use"is. You use WordPress sites a lot. Ease of use is the key because you use it every day.

Here are some examples of wrong WordPress themes: There are WordPress themes that sell a wide range of features, such as "This WordPress theme is rich in features". However, if there are too many functions, you will not be able to use them properly.

Rather, it is easier to use if the functions are limited.

Another example is that there are cases where you try to create a website with an overseas WordPress theme to differentiate yourself from other sites and fail.

ThemeForest offers a wide selection of English-speaking WordPress themes. However, when you use it, you may find that you don't know how to use it because it's an English theme.

After all, you should prioritize an easy-to-use WordPress theme.

The second point to focus on is

(2) Display speed (speed)

It is the display speed. Changing your WordPress theme can significantly change your website's display speed.Faster display speed will also give you an advantage in SEO measures.

SEO measures are measures to search on Google and make your articles appear at the top. If you search for it and it appears at the top of the first page, the click-through rate will jump. In other words, your article will be more likely to be seen. As a result, more and more people will purchase products and services through your articles.

Why is display speed so important to SEO? The reason is simple. This is because the faster the site is displayed, the easier it is for readers. If it takes 10 or 20 seconds for the site to open, you won't want to read it.

In this day and age, the Internet is full of information. So if your website is slow, you will browser back and read other people's websites.

If you end up using a slow WordPress theme, you'll be at a disadvantage in terms of SEO. The third thing is related to that.

(3) SEO measures

The third point in choosing a WordPress theme is whether or not it has "SEO measures".

No need for applied SEO. Basic SEO measures are enough. Nowadays,Every WordPress theme has basic SEO in place.It doesn't matter if it's free or paid.

>> WordPress themes are free? Fee? SEO measures don't matter, so choose whatever you like.

So, rather than choosing an SEO-friendly WordPress theme, avoid non-SEO-friendly WordPress themes.

Most WordPress themes are SEO-ready. However, some themes use tags in a weird way or have extra features.

LessIt is also important whether it is a ponsive design or not.There are WordPress themes that display on a computer is not a problem, but the display is broken on smartphones and tablets. If it's a WordPress theme that says responsive design, that's fine.

The era of 80% mobile views

Nowadays, you can see your site on your smartphone.75~80% of visitors will look at your site on their smartphones.

In the past, there were people who surfed the Internet on their computers, but in modern times, they surf the Internet on their smartphones.

Therefore, choose a WordPress theme with a design that is easy to read not only on computers but also on smartphones and tablets.

The fourth point in choosing a WordPress theme is

(4) Impact

It is "impact". Shock your site visitors.

Humans judge the person they meet for the first time in 6 seconds. "You can't rely on it", "You're fashionable", "You look gloomy", "You look energetic" These selfish evaluations are decided in 6 seconds after you meet.

And the evaluation you have at the first meeting is easy to carry over to long-term memory afterwards. In psychology, it is called the initial effect (primary effect).

This works the same for websites.Your site visitors will judge your website in the first few seconds。

If you decide that it is not worth reading, you will go back to your browser, and if you decide that this is worth reading, you will be more likely to be read by other articles.

If you make your website think it's different, you're more likely to buy your goods and services, which in turn can significantly improve your overall profitability.

Now, the important point is "how much impact can be made". It's a game that moves the emotions of your visitors.

How does this affect choosing a WordPress theme? To create an impactful website, you just need to choose a shocking WordPress theme.

Why I Use Overseas WordPress Themes

At the beginning of the article, I explained that "overseas WordPress themes are difficult to use."

Conversely, if you choose a WordPress theme that others are hesitant to use,It can also be said that you can differentiate yourself from others.

WordPress themes in Japan are easy to use, but they are used too much by Japan. If everyone uses the same WordPress theme, it will be difficult to differentiate in design.

"This person is making a site with Affinger."

By using popular WordPress themes in Japan, the designs will be similar. In that case, it is difficult to make an impact with the design.

Shock anyway

This does not mean that you can use an overseas WordPress theme.

The important thing is to make an impact. So that visitors are shocked in an instant,

• Easy to use as much as possible
• Don't wear it with others as much as possible

You can choose a WordPress theme that combines both.

(5) Meet the purpose

And the fifth is "whether it meets the purpose".

Let's keep it simple. Why do you make a website?

• I want to sell products
• I want to collect a list of potential customers
• I want to create a corporate website
• I want to start e-commerce.
• I want advertising revenue
• I want to raise awareness
• I want fans

Yes that's true. Each has its own purpose.

What do you want to accomplish with your website? It's important to choose a WordPress theme that suits your purpose.

>> [Taught by a professional] 7 WordPress themes that can create landing pages (LPs)

How to Choose the Wrong WordPress Theme

The fatal mistake is to choose a reputable WordPress theme for the time being and then try to create a website. This is a big mistake.

First, choose a WordPress theme that aligns with what you're creating your website for. This is the order.

What you meanChoosing a WordPress theme backwardsis.

Now, let's sort out the five points introduced so far. The important thing when choosing a WordPress theme is

1. Ease of use
2. Speed
3. Basic SEO Measures
4. Impact
5. Whether it meets the purpose

Based on these five points, here are some of my recommended WordPress themes.

5 WordPress themes that will never lose money

Why five? All of them are the same.

Carefully selected and introduced.

Neve

First, the WordPress theme I use. It's free.

The feature is "customizability". This is a WordPress theme that even amateurs can easily change their design. This means that your site design will not be overwhelmed by other competitors.

There is also a paid version.But I can use it well in the free version.

I've been using WordPress themes for free and paid since 2013, but I ended up using Neve, which is free to use.

Suki

I currently run a site on Neve, but before that I used Suki.

This WordPress theme is also free. Customizability is just as flexible as Neve.

What's more, Suki has a fast display speed. There are no extra functions, so the site operation is light.

Genesis Framework

One WordPress theme used by marketers all over the world is the Genesis Framework.

The reason why Genesis has 200,000 users worldwide is because of its sense of trust.

The team that develops Genesis is made up of world-class engineers. Marketing experts are also involved in Genesis to implement the technology.

It is said that "Genesis is strong in SEO",The reason is the credibility of the development team.The parent company of the developer, StudioPress, is Copyblogger.

The fact that they are a group of content marketing experts who are using their know-how can be said to increase their confidence in the effectiveness of SEO measures.

Affinger(WING)

Affinger (WING) is by far the most well-known WordPress theme in Japan.

I have also been using AFFINGER since the days when it was free and there were still few features. AFFINGER4 evolved to 5 and finally became a AFFINGER6.

It is a WordPress theme that has been loved for a long time. The update frequency is also high, so there is no risk of development being discontinued.

Stork19

This is a paid theme sold by OPENCAGE. OPENCAGE has sold five themes so far, but the latest one is Stork19. It is read as Stoke.

The distinguishing feature is "ease of use & high speed".

Stork19 has a fast display speed anyway. It is quite lightweight, so it looks crispy.

However, there are other WordPress themes out there if it's just fast, but Stork19 has a friendly and moderately well-designed design. On top of that, it also has blogger-friendly features. And yet it is fast.

Easy-to-use and friendly design, carefully selected excellent functions. In addition, the display speed is fast.

If you're a beginner and wondering about choosing a WordPress theme, then check out the Stork19 demo site. This is a recommended WordPress theme.

[Summary] How not to regret with WordPress themes

In this article, I showed you how to choose a WordPress theme and my recommended WordPress themes.

By the way, I am using the free theme Neve that I introduced. The site you're looking at is made with Neve.

Even free themes are not inferior to paid themes. In terms of functionality, it is far superior to other paid themes.

If you are in doubt, we recommend Neve.

Also, please see the article below. Publish the WordPress plugin you need to install without any hesitation.

>> [This is all you need] 5 strongest plugins to include in WordPress

Please refer to it.

See you soon.