How to create a reliable website [super easy]

Fujii: Takashi.

Let me tell you first."Improving the credibility of the website" is a low priorityis. This time, I will explain how to create a reliable website, but the content I will explain here is the work of creating a website that seems to have a sense of trust.

Trust is built up by continuing to provide products and services in the best condition. This is the royal road to building trust in business. However, this time we will create a website with a sense of trust with techniques. It is not a royal road.

However, if you create a reliable website, potential customers will be able to purchase products from your website with confidence. (You don't shop on unreliable websites, do you?)

In other words, what we will teach here is how to create a highly reliable website with techniques even in Haribote.

What is trust?

The reason for creating a highly reliable website is "Haribote". People believe it if it looks good.

Let's say you have a man who wears a custom-made suit and looks confident.

"This person is a great elite" "I think I can do my job"

People have the illusion that way. Even if the man can't work, I will give the illusion based on his appearance. This is an illusion due to impressions.

Let's do one test. Please see the image below.

"Which man seems sincere?"

Unless you are a perverse person, most people choose the right man.

Why does the man on the right look sincere? It has to do with sitting, posture, clothing, decorations, location, etc.

But we have never spoken to these two men, and we don't even know anyone. Still, you can determine which one looks more sincere from a single image.

This is also true for the reliability of the website. Rather than whether the homepage is actually reliable,If it's the first time you see it, you will be judged whether you can trust it by its "appearance".

Why do you need a reliable website?

There is no problem if there is no track record (testimonal) or customer feedback to be posted on the website.

Even if you have just started a business and have no trust, you can create a sense of trust on your website.

Even in HariboteCreate a website that looks "reliable"So, prospects and customers will look at your website and entrust your work with confidence.

Please see below.

This is the website of Soejima Dental Clinic. It has nothing to do with me, but I will introduce it because it is a very good website as a sample.

How do you feel when you see the website of this dental clinic?

I felt a sense of security. There are several reasons for this,The main reason is the "color scheme".The main color is a calm green color (#438849).

The left is a calm green color (#438849), and the right is a fresh green color (#13FF79).

The impression is completely different.

Like thisEach color scheme and design can greatly manipulate the impression you give to people.

People do not shop on websites that have a sense of distrust. I am also hesitant to enter my credit card information. Of course, isn't it?

Even if it is a haribote, it is necessary to create a reliable website.

Trust eventually turns into trust. At first, even if it is Haribote, as the number of customers increases, it will be recognized as a trusted website. There will come a time when you won't need Haribote.

However,At first, it makes sense to create a website for Haribote.

Now let's talk about it in more detail.

3 tips for a trusted website

We will explain the "three elements" of creating a reliable website. Please put the three elements that I will explain in the homepage.

(1) Achievements (Testimonal)

The first is achievements.If not, give up. Proven track record increases reliability. Even a small track record is fine.

• Magazine Publications
• Book Publishing
• Commendations
• TV appearances
• Industry Authority Testimonials
• What customers say
• Ranked

All of them are one of the achievements.

How to use "achievements" to increase reliability on the website

Here are specific ways to use your track record on your website to increase your credibility.

In my case,"Customer testimonials" of clients who have been involved in the pastis displayed on the page.

By putting results in prominent parts of your website, the audience who sees them will judge that you are doing a real business.

When posting results on the website, please be aware of "clarity".

In my case, I post customer testimonials, but I try to make it clear by including "real name, face, company, position, and personal impressions".

The purpose of this testimonials and reviews is to show that they are not fake. In modern times, it is easy to fake word of mouth and reviews.

Therefore, to be credible, its track record must be true.

(2) Improve your appearance

Create a trusted websiteThe second tip is "appearance"is.

If you are creating your own website, please keep the design simple.

It is desirable to have a design that does not feel greasy. It would be nice if you could create an elaborate design yourself, but when beginners try to create elaborate designs, they tend to end up with a website design that is just a mess. Yes, I'm that type.

If you want to create your own website, please read the following.

>>How to make your own website ・Do you need to ask a professional?

Also, please make the colors as uniform as possible and be consistent. The color scheme of this website is as follows.

If you use more colors, you will have a rough design. Use up to 3 colors.

The color scheme of your homepage can greatly change the impression you get. Please try to choose a color scheme that suits your customer base.

Another thing is to devise the font of the homepage. Please see below.

By using web fonts, you can change the font on your homepage.

You can change not only the type of font, but also the impression you give to the other person by changing the thickness, size, and line spacing.

In terms of appearance other than design, one of the important parts is whether the homepage is SSL-enabled.

What is SSL?How to encrypt data passed over the Internetis.

Think of it as a mechanism to prevent personal information such as credit card information from being leaked to third parties.

A non-SSL homepage will display "Connection not secured".

There is also a survey result that 60%~70% of people do not purchase (shop) on websites that are not SSL. SSL conversion is essential for creating a trusted website.

"Appearance" is a big point to create a website that is trusted like this.

(3) Create a page that shows the actual situation

And the third is"Pages on the homepage"is.

Needless to say, a website with little information is less reliable. If you don't have the necessary information, it's fatal.

If there is no contact information or business information on the company's website, you may be worried about whether the business is really going on.

Therefore, to improve the reliability of the website, we recommend that you include the following pages.

• Service Page
• Pricing page
• Contact (Inquiries)
• Company Information
• Privacy Policy
• Operational Information

If you are doing business as an individual, one way is to prepare a page on your website instead of your resume.

This is my profile page. In order not to be proud, I create a profile that is not too rigid, but clearly conscious.

In the case of a company, you can achieve the same effect by creating a "company information page".

You can create a more intimate impression by posting the employee's work and the president's face on the website, and by including photos of the work scene.

By posting the actual situation of the company on the website,You can appeal to the transparency of operating with your feet on the ground.

Incorporate these three elements: achievements, appearance, and actual conditions, and create a website that increases credibility.

Copy the design of a highly reliable website

When I was creating a website using WordPress in the past,"Please create a highly reliable website."I received a request like that.

When I received such a request, I collected and referenced the design patterns of websites that are "considered by the public" to be relatively reliable, such as tourism ministries and universities.

For example, the color of the Ministry of Foreign Affairs' website is dark blue (#003366).

It is not possible to generalize, but on highly reliable websites, it is often made in blue. The Ministry of Foreign Affairs is not light blue, but consists of dark blue.

The expression "Pakkuru" may be inappropriate.

However, it is necessary to think "why does this website look sincere" and refer to the parts that increase reliability.

• Sidebar and footer
• Font types and sizes
• Color matching
• Photos and illustrations
• Contents

Please imitate the design, color scheme, and elements of a trusted website. Round rip-offs are NG. It is to look at the parts and study them.

As a result,Even in Haribote, you can create a reliable website.

Everything starts with imitation. Please imitate the instructions in this article on how to create a reliable website.

We also explained in a separate article how to increase the closing rate of your website. Please see below.

7 ways to dramatically increase the closing rate of your >> website [CV rate increase]

Well, this time around here. Thank you very much.