How to create a business strategy and 3 steps for entrepreneurs

Hello, Fujii, I'm strong.

Business strategy is important whether it is fundraising or running a healthy business.

Business strategy can be said to be a "business guideline". How will it proceed and how will it scale? Managers must create a strategy.

However, if you are just starting a business from scratch, you will be confused about how to create a business strategy.

Please rest assured. In this article,Steps for entrepreneurs to create a business strategy from scratchI will explain step by step.

Why is business strategy important?

Interesting data is posted on the website of the Ministry of Economy, Trade and Industry.

Small and Medium Business White Paper (https://www.chusho.meti.go.jp/pamflet/hakusyo/According to the report, the survival rate of a company or individual business after one year is about 72%.

If you look at it this way, you may think, "Oh, most businesses are surviving," but if you think about it the other way around,Even if you start a business this year, if there are 10 people, 3 will go bankrupt one year laterThat's why.

I myself have seen many cases where entrepreneurs start a business and go out of business.

From there, I became convinced of one thing. The important thing is"Strategies for survival"That's it.

It is important not only a business plan that is a formality, but a strategy that is actually useful in business.

Because if you know what you need to do in business, you just need to take action to do so.

Conversely, if you don't know what to do, you don't know what action to take.

In other words, because of wishful thinking that "if we do this, it will work," the business will go out of business.

3 steps for entrepreneurs to create a "successful strategy"

What makes a successful business?

Should we make a profit, increase the number of enthusiastic customers, or be complacent? … In fact, what a successful business is is a difficult definition.

So I think:"Whether you can win as you want"This is the criterion for determining success.

In other words, if you do business in this way, will you be able to achieve business numbers as you expect?

It can be sales, profits, or the number of customers. The important thing isCan you achieve the number you aim for within the time limit?That's the point.

Now, let's break down the steps to create a successful business in three parts.

To summarize, it can be divided into the following three steps.

1. Goal setting
2. Strategy Creation
3. Prioritization

(1) Goal setting: Narrow down actions

In order to get to the point you are aiming for,Waste-free goal settingIt is necessary.

By setting effective goals without waste, you can get closer to your goal in the shortest possible distance.

Setting a goal to lose minus 10 kg in one year and setting a goal to generate annual sales of 10 million yen in one year are different.

In order to set goals, you need to set appropriate goals.

In fact, many entrepreneurs get their goals wrong. Because of this, even after two or three years, the goal cannot be achieved.

Here are a lot of mistakes in goal setting. It is the mistake of "too many choices that are not necessary".

Cut down your to-do list and reduce tasks

What is your daily to-do list? How many tasks do you accomplish in a day?

How many books are you trying to read in a month? Is the book necessary to achieve the goal?

Right. With too many tasks and options, you won't know what to do.

Most of its options are in vain. The more serious entrepreneurs are, the more they put tasks on their to-do list that are not related to achieving their goals and list books that they don't have to read.

Narrow down the work to be done

As the number of tasks to be done increases, the quality of each work decreases.

As the work to be done is narrowed down, the quality of each work will improve.

There is one trick to setting goals. Just narrow down the work to be done.

Greg McCune's "Essential Thinking""Practice only the bare minimum that needs to be done."It is explained. Decide what else you should focus on now, not what else you should do now.

(2) Create a strategy: Make a simple task list

I made a goal. The restJust make small concrete stepsis.

In other words, you will simply decide what to do in real life.

The key is "simplicity and specificity".

Create only the steps that are actually necessary to achieve your business goals. You don't need to add tasks in vain, and you don't need long steps.

What if you start an online course business?

For example, let's say you set a goal of "starting an online course business and securing stable sales every month".

What should you do simply to generate stable sales in your online course business?

Think about one here. What would you do?

… If I had been three years ago, I would have thought like this.

• Buy equipment to film online courses
• Create a power post for an online course
• Contract a system to operate online courses
• Put out FB ads to attract leads

However, is this work really necessary?

At first glance, it seems like a necessary task to launch an online course.

However, even if you don't have to buy a camera or microphone to take pictures of online courses, you can still record your computer screen and create course content.

Even if you don't have to sign up for an online course system, you can upload your course to Vimeo and send a video viewing link to the buyer via email. This means no system required.

… In this way, in fact,Extremely little work is required to achieve your goalsIt is. Let's think. Cross out the work you don't need from the list of tasks you think you need to do.

(3) Prioritization: Prioritize tasks

So far, you have set goals and organized the work to be done. You should have the "shortest distance" to achieve your business goals.

The last step is toPrioritize those tasks that need to be done.Decide what you should start with and the order in which you should start.

The method of prioritizing is the same as the previous rules. Prioritize the most important tasks.

If you prioritize incorrectly, your efficiency in achieving your goals will decrease.

On the other hand, by starting with high-importance tasks, the distance to achieving your goals will be shortened at once.

If you actually try it, you will see that the importance of the work is not even.

If there is a task that needs to be done 10 times, you may achieve 80% of your goal just by completing two of them.

Entrepreneurs should have a simple strategy

When they hear about formulating a strategy, some entrepreneurs think that it is very complex and must be designed with a perfect strategy.

However, I would rather recommend the opposite approach.It should be a simple strategy.

There is no end to the tasks that entrepreneurs should do.

That's why it's not about the work you should do, but about narrowing down the work you really need to do.

There are only 1440 minutes in a day

A day is 24 hours, and 24 hours are 1440 minutes. There is less time in a day than people understand in their heads. If you live in a daze, the day will end in an instant.

This is the accumulation. If you waste one day, you will waste a week, a month, half a year, or a year.

In other words, you should not have time in a day to start "work that you don't have to do".

The key points are:The only work to be done in one day is "really what needs to be done"Please select . Throw away everything else. And for entrepreneurs and managers, the work that should really be done is "work that is directly related to generating profits".

Let's do it simply in a limited amount of time.

Also, as a side note, I explained in a separate article about analog but most powerful "time management techniques".

>> [33 minutes and 33 seconds rule] Time management techniques using a kitchen timer

This article is how I practice. By reading, you will learn how to use your precious time as productively as possible.

Whether you expect to stabilize sales, increase profits, or keep customers coming back, it all depends on your strategy.

We hope you found the content of this article helpful.