You don't have to buy a paid WordPress theme. What is the difference between free and paid?

Hello, Fujii, I'm strong. In this article, we will explain the difference between free and paid WordPress themes.

We will explain in detail whether there are differences in SEO measures, design, features, etc., which should be helpful when choosing a WordPress theme.

"You should buy a paid theme even if you pay for a WordPress theme" "Paid WordPress themes are strong in SEO measures"

I see such tweets.

The conclusion is a lie. There is no difference in SEO measures. There is no weak fact because it is free. It's not that it's excellent because it's a paid theme.

There is no difference between free and paid WordPress themes.

So, why are paid WordPress themes recommended?

Why Paid WordPress Themes Are Recommended

I will say it succinctly.

• Affiliate Rewards Purpose
• Rest assured of future development

These are the two points. First, there are affiliates who want to recommend paid WordPress themes to others and get paid for their referrals.

When someone buys a WordPress theme they introduce, they receive a referral reward, so some people recommend it in anticipation of it.

And the second reason why paid WordPress themes are recommended is "peace of mind for future development". By buying a paid WordPress theme, you can rest assured that it will be updated in the future.

The WordPress theme "AFFINGER (ACTION)" that I use in Japan has been updated frequently since its inception.

One of the reasons why it continues to be developed so enthusiastically is that AFFINGER (ACTION) is a paid theme.

It also costs money to maintain a development team. You have to pay your employees to hire them. Overseas, WordPress themes are often abandoned due to lack of funding.

This means that the paid WordPress theme will attract more buyers and more development funds. As a result, you can develop WordPress as a business. The more users there are, the more funds will be spent on the theme, so development will continue in the future.

This is why many people recommend paid WordPress themes.

However, I believe that WordPress themes can be free or paid. I don't think it's good because it's a paid theme.

There are three main reasons for this.

The first isBecause SEO is an illusionis.

(1) SEO measures are an illusion

First, is there a difference in SEO between paid and free WordPress themes?

Some people see the sales claim that it is an "SEO-ready WordPress theme" and pay 25,000 yen to buy a paid WordPress theme.

I don't want people who read my blog to lose money, so I'll expose it.

SEO with WordPress Themes is an illusion

SEO measures are divided into internal SEO and external SEO. SEO with WordPress themes is internal SEO.

SEO measures are enhanced with the content of the theme. However, WordPress themes in recent years, both free and paid, have internal SEO measures in place. What you meanThere is no difference between a paid or free WordPress theme.

Everyone has above-average SEO measures.

In the first place, SEO measures are almost complete at the stage of using WordPress.

>> SEO is meaningless! Why you don't need to hire an SEO company

If you're familiar with SEO, you probably know about Matt Cutts. Matt Cutts is the former head of search engine development at Google. As an expert among experts in the SEO industry, he also says:

WordPress is a great choice
WordPress takes care of 80-90% of　(the mechanics of)　Search Engine Optimization (SEO)

2009-event

This means that WordPress solves 80% to 90% of the techniques related to SEO.

When you use WordPress rather than using a free theme or a paid theme, your SEO measures are already enhanced.

The official WordPress statement says:

WordPress is optimized for search engines from the start. If you want more granular SEO control, there are plenty of SEO plugins out there.

Function (https://ja.wordpress.org/about/features/)

You may lose money with a paid WordPress theme

This means that even if it's a free theme, you're almost done with SEO when you're using WordPress.

There is no fact that it is a paid theme that is strong in SEO, and on the contrary,Since it is a free theme, there is also no fact that it is weak against SEO.

Rather, there are paid themes that have too many features. In that case, the use of a paid theme may even slow down the site's display speed. *I am also an experienced person.

I buy WordPress themes from an overseas site called Themeforest, but some of them are still on sale, even paid themes that have not been updated at all since 2014.

This means that even paid WordPress themes can lose money.

Rather, free WordPress themes are safer

Free WordPress themes are updated frequently because they are used by many users.

It is easy to gather feedback from users and collaborators, so it is rather safe to use a free WordPress theme.

The free WordPress theme Coccon offers pages like the following:

We accept user requests and feedback. There are many users, so it is easy to gather feedback, and although it is free, it is constantly being improved.

Again,Whether your WordPress theme is paid or free doesn't change the strength of your SEO efforts.

WordPress themes that focus on SEO

• It has very different functions
• It contains features that were rare at the time of sale
• SEOThere is no other way but to show countermeasures.

There is only one of these, and in most cases"There is no other way but to show SEO measures" is applicable.

If you think about it, you can see that if you have such a strong SEO feature, other WordPress theme developers will probably copy it.

(2) There are free but stylish WordPress themes

Even free themes exist with excellent designs. Even if it's a paid theme, it's lame.

WordPress themes are good because they are paid. I see opinions that the design is bad because it is free.

At first glance, you will think "for sure". In fact, some themes that you want paid WordPress just by looking at it.

On the other hand, some people may think that free WordPress themes are frugal in appearance. I had that way of thinking until a few years ago.

Plugins make it easy to change your design

But now it is different.

There are plugins that allow you to create pages of your design freely, regardless of your WordPress theme.

Please see below.

Regardless of the theme, you can easily create beautifully designed pages with just a plugin.

You can create your favorite design by dragging and dropping. You don't have to rely on the set design of your WordPress theme. Create your own designs at will.

The "next-generation" page builder I use is introduced in the article below.

>> WordPress page builder Brizy How to Use and Complete Guide

It is no longer an era where you can freely design pages regardless of WordPress theme.

There is a lot of customization information

Some people still don't want to use free WordPress. However, there are many WordPress themes that are highly customizable.

When you search for free WordPress themes, you'll find customization information like a demon.

The WordPress theme I use for this site, Neve, is also free.

But it's a pretty cool design.

In WordPress themes, the difference in design is no longer relevant whether it is paid or free.

(3) Most people are not interested in site design

Also, no matter how stylish the design of the website is in the first place, it doesn't matter to the user. I'm not even interested.

If the site design exceeds a certain level, you will be complacentis.

After all, it is someone else's website. They don't even care what WordPress theme you're using. The majority of visitors intuitively judge the design.

Rather than a high level of design,

• Is it easy to read?
• Does the necessary information be posted?

The above two factors are very important.

I myself am in charge of a project to set up a "conductor" in attracting customers on the web, but rather than design."Is the information on the site rich and organized?" is prioritized.

• Cool logo design
• pop-ups that pop up
• Flashy anime
• Tracking sidebar

I don't care about anything and I'm not interested. Certainly, it is judged that "the design is cool" and "it is stylish". However, only people in their main job can see the details (small parts). The general public doesn't see it.

It makes no difference whether a WordPress theme is paid or free, and it will help your business increase sales. Paid themes don't have good designs, and SEO effects aren't high.

Rather, the content of the website is important.Content is more important than WordPress themes.

【Conclusion】 WordPress can be free or paid

I will summarize the contents of this article.

WordPrIt makes no difference whether the ESS theme is paid or free.It is whether it comes with a price tag or not.

There is no difference in SEO measures and customer attraction effects. You can use any WordPress theme. It's not good because it's expensive.

If I had to say,

• Easy to use
• Fast display speed
• Ongoing development

Choose a WordPress theme that meets these criteria. It doesn't matter if it's free or paid. I don't care about anything else.

To help you learn more about choosing a WordPress theme, we've written the following article.

>>How to Choose a WordPress Theme! Explanation of how to make decisions that don't fail

I hope you found this article helpful. See you.